Free Paper Sample on Shaping a Sustainable Future for the Environment

Introduction

Various environmental problems are known to threaten the human habitat to a lesser or greater extent because of the consumer lifestyle. Most human lifestyles are never obtained without meaningful choices of the consumer's behaviour and attitudes. The only way to determine this synthesis is by elaborating more on the known things, what should be known concerning consumer behaviour and its impact on the environment by using the opportunity, ability, and motivation classes. Various studies have also demonstrated the strategies of consumer behaviour to make the environment friendly. By setting goals, such policies heighten the communicative and psychic activity concerning the environment and how specific actions can change the surrounding.

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Green Attitude

Various studies have discovered the psychographic correlation between green behaviours and attitude. Even though the studies never investigated matters concerning psychographic variables search as research demographics, a few insights were provided concerning green consumers and nature. According to Straughan & Roberts (1999), an investigation concerning the anti-pollution movement discovered that the political orientation correlated with verbal commitment because it lowered the order responses.

The study also showed that political beliefs foster secure verbal communication concerning green attitude to maintain the perception of pro-environmental matters. However, the study embraced liberalism as a strategy to deal with ecologically conscious behaviour and concerns instead of focusing on one issue.

Under the environmental literature, Straughan & Roberts (1999) discovered that the bond between behaviour and attitude is explored between the alignment between ecological concerns, behavioural observations or measures, and attitudinal construct. In this examination, Straughan & Roberts discovered that environmentally friendly characters correlate with their interests.

While various demographic variables were used, the study discovered that age is a significant factor in the significance of green behaviour and attitudes. The authors also found that the link is correlated with the prediction of environmental behaviour or sensitivity. The correlation explanations are from perspectives developed through the depression-era and action stemming through charitable and social human activities.

Another concern about green attitude is the home of people. For many years, the study on green research discovered a correlation between environmental concern and residence location. Straughan & Roberts (1999) addressed the place of residence to show how favourable attitudes on environmental issues. The authors discovered that individuals that live in developed areas had more favourable views on ecological issues. Straughan & Roberts also added that there were no significant relationships between such variables

Green Consumer Behavior

The Green consumer character is the purchasing of environmental products to avoid the ones that will bring harm to the environment. According to Joshi & Rahman (2015), green purchase is used to measure the purchase behaviour and intention. The method revolves around people's willingness to adopt green purchase characters (Joshi & Rahman, 2015). The practice is also considered to be ethical because a moral, social responsibility is taken. The green consumer behaviour also focuses on public consequences or private attempts and consumption against their power to purchase to initiate social change.

The green product is an item that satisfies the needs of the consumer without affecting the environment. The products contribute to the development of a sustainable world because they have superior forces that positively impact the environment. Green products are required because they consist of safer materials that use less packaging, and are recyclable. Suitable examples include eco-friendly washing machines, organic products, herbal products, and energy light-bulbs.

Joshi & Rahman also discovered that products that incorporate sustainability claims and attributes increase consumers' appealing values (2015). Due to this, the interest in quality life has impacted the natural environment because of the sustainable development notion n for the food industries and the governments (Joshi & Rahman, 2015). The increase in consumers to purchase sustainable food products, and their purchase desire has played a potential role in the consumer evaluation and attribute of the products.

In this case, sustainability remains the only combination of ecological, social, and economic aspects. For instance, the financial issue deals with the price for the consumers and agricultural entrepreneurs. The environmental concepts revolve around taking care of the natural environment, living environment, and life quality in human beings, animals, and plant products (Joshi & Rahman, 2015). The social aspect is concerned with matching the processes of making the products and the citizens' needs while supporting and appreciating the production sectors with that of the government policy.

The authors also concentrated on organic foods and how the consumer attitude is favourable, as seen in conventional foods for non-organic and natural customers. Based on the study, the authors perceived the organic products being better in safety, the environment, quality, and taste (Joshi & Rahman, 2015). Even though there is a negative attitude due to availability, conservation, appearance, and price, its impact on the environment is favourable. The positive perception also prevails for local and regional food items because of the freshness image and quality.

The attempt to elaborate more on the green consumer attitude by Straughan & Roberts (1999) also explained further on the underlying belief, behaviour, and values towards environment-friendly products. Joshi & Rahman (2015) also adds the theory of reasoned action (TRA) and how the theoretical approaches consist of the importance of hierarchy, behaviour, and attitude models. The attempt to elaborate more on the consumer green on the purchase behaviour also focuses on explaining more on the behavioural and attitude intentions towards choosing environmentally friendly items (Joshi & Rahman, 2015).

Under the TRA model, the behaviour of the consumer is emphasized by social norms and individual attitudes. The model is also perceived behavioural control and own action. The model also explores consumer intentions, actual buying characters, and intentions regarding green products (Joshi & Rahman, 2015). However, the authors revealed a weak relationship alignment purchasing green products, the attitude of the consumer, and the actual purchase behaviour known as the attitude-behaviour gap.

The gap predicts the ability of attitudes on environmental consumerism and the concerns of attitudinal variables towards the purchase of green products. The attitude-behaviour difference is a model used to elaborate more on the behaviour of consumes investment and how it impacts consumer ethical behaviour (Joshi & Rahman, 2015). Moreover, the model does not account for consumers' constant buying characteristics because of situational factors like environmental behaviour and attitudes.

The approach of this model also fails to explain how consumers make their choices and if they will repurchase the same product. Such attitudes never consider the effects of situational and environmental factors concerning consumer purchase behaviour (Joshi & Rahman, 2015). However, the study proposed that the attitude-behaviour gap can be modified to overcome the limitations (Joshi & Rahman, 2015). Such modifications also assist in showing the inconsistency of green purchasing and customer behaviour.

Joshi & Rahman (2015) have also revealed several theories that can be used to mention that attitude has no effect on consumer behaviour but strengthens the attitude-behaviour relationship. Due to this, the authors developed the attitude-behaviour context model to understand the behaviour of the consumer. Under this model, the consumer green characteristics do not determine the attitude and contextual factors.

Such contextual factors also offer supportive conditions when individuals with weak environmental attitudes portray friendly ecological ways (Joshi & Rahman, 2015). However, people with high and positive environmental characters are encouraged to hide their environmentally friendly behaviours. The authors also added that the model could be used to understand consumer behaviour. Such abilities incorporate both task and habit knowledge by constructing integrated opportunities and conditions for human behaviour.

The model also facilitates a positive attitude to a person to make them behave positively. The model can also create a positive attitude toward a person and make them behave in expected ways. For instance, the green purchase cannot take place if green products are not available (Joshi & Rahman, 2015). The model also emphasizes why it is essential to consider the past characters to use them as indicators of future behaviours. The suggestion to this direction is that personal issues like attitude must be aligned with sustainable sociocultural environments and practices to change future behaviour and other situation and individual factors. Also, such factors can weaken or strengthen the attitude-behaviour relationship of people.

Perceived Consumer Effectiveness

The perceived consumer effectiveness, also known as the consumer evaluation is a variable that elaborates more on the consumption difference with that of the whole issue. The study done by Joshi & Rahman (2015) showed that there is a definite connection between the intention of purchase of the green products and the effectiveness of the consumer. The perceived effectiveness of the consumer directly influenced the purchasing power of the consumer because of the consumer attitudes, which determines the intention of purchasing. The statement clearly shows that there is a connection between practical consumer purchase and the purchase behaviour and plan.

Perceived behavioural control and perceived effectiveness are vital factors that affect the purchase of green products. This is because the efficacy is associated with the intention of investment. Perceived consumer effectiveness also affects purchase intention because it influences the subjective norms. After all, the consumers become sensitive about the consumption patterns of society and nature (Joshi & Rahman, 2015).

Conclusion

Thus, most consumers increase the demand for food conveniences to work efficiently and manage time. The trend has also diverted consumers' habits when buying sustainable or ethical products like environmentally friendly, fair trade, organic, and locally produced items (Joshi & Rahman, 2015). Besides, people's needs, such as health, convinces, price, and taste, are also affected due to the attitudes on sustainable consumption characters and sustaining the environment.