Marketers have come up with different strategies to conduct their marketing. Some developments have happened over the recent past. For example, the technology consumers have been identified; they use innovations and technology to improve on marketing (Peters, p. 326) Thriving on Chaos. For instance, the technology consumers consist of innovators, the Early Adopters, Late Majority, and Laggards. Therefore, the traditional model asserts that the curve's constant flow, to mean the market is first dominated by the first marketers down (Peters, p. 332) Thriving on Chaos. So, there is a huge gap represented between the Early Adopters and Late Majority, bring up what is called crossing Chasm. Early Adopters are doing their best to ensure success through technology, which doesn't favor Late Majority. The essay discusses the life cycle of technology adoption, and coherently discusses crossing the Chasm.
The first group of people who are likely to invest in the products is the innovators. The technological advantage and thus are very fast in making moves in investing in the products. Otherwise, they are important in ensuring that the products are well modified to reach the main consumers. Secondly, we have Early Adopters who behave almost the same as innovators, since their interest is not to improve the products but to improve their lives. Additionally, Early Adopters do not improve the products but are looking forward to future success. Furthermore, Early Majority try to adopt a little bit of technology. They also wait to monitor how other people are doing in the business before establishing themselves (Moore, 2013) Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers. They go into business after marketing themselves; it's not easy to win over them since they are so many. Subsequentially. The Late Majority are as huge as the Early Majority they believe in tradition than technological advancement; they wait after the technology fades away then invest, they usually invest in a well- established company. Finally, the Laggards are the least population; they don't consider any product with technology. They can only consider a technology hidden within a product (Moore,2013) Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers.
There is a gap between them; space exists because consumers prefer those found on their adoption group. Therefore, the gap is huge between Early Adopters and Early Majority, using one as a reference for the other is not applicable because of the big gap. Hence, the gap between them is known as the Chasm since when one crosses to the other side; one meets the mainstream market from the early market (Moore, 2013) Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers. Crossing the barriers is essential to ensure one succeeds in the market and have new products. Moreover, crossing the Chasm is very crucial in the market. First, one has to use the segregation method and ensure that one target market is covered completely. After that, it is important to use all the available resources to cover the target market and ensure you are the head or on top of everyone in the market.
In conclusion, Marketers have made improvements through the use of technology to ensure their products are marketable. Examples of technological consumers include Early Adopters, Early Majority, Innovators, Late Majority, and Laggards. Crossing the Chasm is the movement from Early Adopters to Early Majority. The gap that exists between the two is the Chasm. However, for one to succeed in the market, one has to cross the chasm point.
Moore, G.A. Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers (p. 15-20).
Peters, T. Thriving on Chaos (p. 327- 332).
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