Quik trip is both a convenience store and a gas station based in Oklahoma and has over 300 branches mostly in the Central and Southern America. It is a privately-owned company which functions regionally through chains of their stores (Grantham, 2019). The company is best known for its servant leadership. For instance, the company delegates responsibilities to their semi-skilled and unskilled employees and invests in their development, instead of treating them as if they are of no much use. This translates to happier customers and even more happier workers (Chester, 2015). The good thing about working for Quick trip gas station is that its employees get to be paid well and are offered incentives to make the work experience enjoyable for them. Such incentives include excellent job security that other companies have not considered on behalf of their workers.
Quik Trip uses operational efficiencies and standardization to reduce complexity to create higher employee productivity and create fewer errors. Quik Trip's values include being the very best, focusing on the long-term, doing what's right for the business, never being satisfied, and doing the right thing. These values align with the benefits of many other companies that demonstrate servant leadership. Quik Trip is in an industry that has an 80% turnover rate but only operates with a turnover rate of 29%. Management gets incentives when their employees remain with the company, which motivates them to create a positive team environment.
With over 20,000 employees and 760 worksites, Quik Trip had a 6% increase in job growth in the past year. This means employees are staying, and the company is employing slightly more full-time employees. This company even offers health care benefits to part-time workers, something most companies do not do. They have on-site medical care facilities for employees and also offer tuition reimbursement for students. This is amazing! I believe these are the reasons people stay with this company. Servant leadership is a philosophy that makes a significant difference in company performance because we all strive for a sense of purpose in life. When we are cared about as people, we care more about others. We care to do our best when we are treated right. By investing in their employees, Quik Trip certainly has a competitive advantage over other convenient stores, as it provides better service to the public, and benefits from continuous (Hyken, 2018). I know that when I visit QT, my visit is quick, convenient, and the employees' attitudes stand out.
The staff seems like they are all friends and in high moods, offering smiles and assistance when needed. The store is easy to navigate, and walkthrough and the check-out area is up top so that you can't miss it or get lost. Most gas station clerks are miserable because they get nothing special out of their job. Most gas stations do not invest in their employees, which is why most of those clerks are either young and don't need a lot of money quite yet, or just older and bitter because they aren't treated well and can't make a living with a low wage (Phillips & Phillips, 2015). You can feel and see the positive morale and energy inside of a Quik Trip store. It is nice when I can't decide what to get for a drink and an employee asks me if I need help. These small gestures go miles, and people take that for granted.
Yet another strategy that the company makes use of to attract its customers is through the setting up of Automatic Teller Machines. These ATMs serves the customers through dispensing of a receipt which they exchange for gas and store purchases. The balance is then paid in cash to the customer. The concept gave the company a competitive edge over its competitors since installation of the machine was cheap. Moreover, it offers the company a business opportunity as it encourages impulse buying for the customers. That is not all; unlike the banks, Quik Trip does not charge any transaction fees upon using the ATM.
References
Chester, E. (2015). On fire at work: how great companies ignite passion in their people without burning them out. Sound Wisdom.
Grantham, C. (2019). The Prevalence of Early Care and Education Environments in Food Deserts in Oklahoma (Doctoral dissertation, The University of Oklahoma Health Sciences Center).
Hyken, S. (2018). The Convenience Revolution: How to Deliver a Customer Service Experience that Disrupts the Competition and Creates Fierce Loyalty. Sound Wisdom.
Phillips, J., & Phillips, P. (2015). High-impact Human Capital Strategy: Addressing the 12 Major Challenges Today's Organizations Face. Amacom.
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