Accommodation is a pillar of the tourism industry and is an essential part of the tourism supply. When tourists are traveling to different destinations, they require often resting as they continue with their activities. As a result of these, many investors have invested in the industry have ventured into commercial accommodation. Depending on the location and the type of services that are being offered, the size and the type of accommodation differs to a great extent. The paper seeks to explore the challenges as well as the opportunities as a result of changes in demand in the tourism industry. Further, the paper will seek to explain how the accommodation sector deals with such challenges as well as opportunities highlighting a few examples in the sector.
Managing Internal Tourism
Accommodation is a pillar of the tourism industry and is an essential part of the tourism supply. When tourists are traveling to different destinations, they require often resting as they continue with their activities. As a result of these, many investors have invested in the industry have ventured into commercial accommodation. Depending on the location and the type of services that are being offered, the size and the type of accommodation differs to a great extent. Additionally, the type of accommodation facilities varies depending on the customer groups that have been targeted.
Currently, sustainable tourism development is attracting much attention from both national as well as international organizations. Additionally, different countries have implemented different policies that are related to sustainability of the environment before venturing into this business. Then again, individuals now are more mindful about the environment and Eco-friendly than they were some time recently (Becken& Hughey, 2013 p.80). Individuals are exceptionally mindful how the environment will be influenced by their exercises and subsequently, as a financial specialist in the tourism industry; they need their interest in the business to be extremely in charge of the natural manageability. As clients, they request the natural approach from the organizations and pick the options in their cost which bolster their qualities and methods for a living. Subsequently, organizations now, ought to appear and persuade individuals how they are stepping to the ecological supportability to draw in and maintain their business (Gunnoo, 2014 p.762).
Tourism and Accommodation
Accommodation constitutes one of the vital sectors of the tourism industry. Availability of these accommodations in some localities represents that these areas are tourism destinations since accommodation is a basic requirement for tourists (Connell, 2013 p.10).Tourism is a social, social and monetary wonder which includes the development of individuals to nations or spots out from their typical surroundings. The reason for their development may be close to home or business/proficient. These individuals can be voyagers, adventurers, occupants or non-inhabitants, known as guests and tourism need to do with their exercises they create. A portion of the exercises they include in suggest tourism use, for instance, the convenience they utilize or nourishment (Martin et al., 2014 p.125). In their travel, the settlement gives the base, from which voyagers can take part in any exercises at a destination, in this way, voyaging will be fragmented in nonappearance of convenience.
As tourists make their adventure for voyaging reason, in the vast majority of the cases, they require some settlement offices to rest and invigorate along their travel. In this way, settlement gave off an impression of being a need of human voyaging. All through humanity numerous footage of convenience can be found. Sports and association of convenience shifts in connection to its size and offices yet their principle intention is to benefit their clients (Guttentag, 2015 p.1195).Hotels are the essential type of accommodation be that as it may, there can be discovered numerous different sorts of supplementary convenience moreover. Supplementary convenience has been produced in different parts of the world in admiration to its need. It can be arranged on the premise of area, administrations they give, sorts of administration and so forth. These sorts of convenience are more monetary for the guest instead of the huge inns and resort lodgings. Administrations they give here are insignificant. These sorts of the settlement are intended to give overnight stay and typical sustenance where clients tend to pay cash against administration gave (Michailidou et al., 2016 p.13).
In the premise of value, area, by kind of guest and by administrations they offer, settlement can be arranged in various ways. Beginning from the extravagant five-star inns to the extremely financial inns and One Star Class campground to Five Star Class campground where each guest or visitor can locate the best choices as they stand to pay. Convenience is expanded by the topographical area moreover. Some of them are arranged in the city, or some are in the wide open. It can fluctuate too. Some settlement offices can target business voyagers and families while relaxation explorers could be focused in different sorts of settlement offices (Polo-Pena, 2012 p.510).
Role of Accommodation and Tourism Development
Tourism, in a wide sense, is reliant on the quality and amount of settlement offices accessible. It is an exceptionally key component of tourism improvement. To envision a fruitful tourism improvement, the advancement of convenience ought to be considered as a center component of the tourism arranging. At the end of the day, convenience is a network of tourism, and in this manner, the fitting decision of settlement is required so as to grow and build up the tourism business. Agreeable lodgings and different structures convenience offices assume an imperative part in drawing in sightseers to the destinations places (Hayslip et al., 2013 p.303). If a man who is exceptional a long way from home can appreciate the same offices and solaces as he/she has in his home, then he/she will undoubtedly be connected to the spot. In the inverse, if a guest winds up with a terrible inn or a convenience office, he/she is more probably never to come back to that place. Furthermore, that place will have a negative notoriety around his/her companions, who might have gone by the spot (Thomas& Wood, 2014 p.40). Understanding convenience has a major impact on the specific tourism destination, convenience offices which are accessible in various visitor spots have been centering to give most extreme solace to vacationers inside sensible rates. It is vital and dubious to the convenience supplier to give agreeable settlement to the general population from differing financial foundations as indicated by their bearing capacity.
Challenges of Accommodation in the Recent Years
In the recent years, the accommodation industry has been faced with several challenges due to changes in demands in the tourism sector. Worldwide Financial Crisis has hit the accommodation industry hard. In a period when most family units have needed to fix their monetary belts, extravagances like occasions have been constrained on to the back-burner for years to come in any event. Thus, numerous administrators, especially those that had as of late opened and/or were family run have collapsed, not able to keep up economic organizations. Numerous organizations have lost a ton of cash, or in any event tackled enormous obligation. However, some are battling back in an ideal way they know how - by offering their rooms as arrangements at strangely low costs. As of late, amid off crest periods, some settled five-star lodgings have gone so far as slicing their rates by up to 80% off their typically publicized cost (Yeh, 2013 p.220). As a result on any best day, a straightforward web hunt ought to uncover numerous extraordinary deals.
Whether a long haul design from a broad temperature support or part of a whole deal cycle, customary disasters appear to have ended up being more progressive starting late. The recommendations are critical, especially since various impacted zones are strongly subject to tourism for budgetary centrality. The potential threat of avian flu could have a considerably more broad impact than SARS had. New contamination strains and diverse infections impenetrable to hostile to microbial may be not very far away. Voyagers are dynamically picking destinations to some degree on the evident level of threat (Mariani et al., 2014 p.40). A couple of zones will be victors, while others may need to expand their economies to supplement tourism. A discretionary effect is the post-event results of trademark calamities. A couple of destinations won't have the ability to suit voyagers for an impressive timeframe to come. Resources that go into altering neighborhood establishment channel appropriations that may some way or another go toward money related advancement. In fact, even non-influenced zones will, in all probability, not be able reach out as improvement resources are fixated on those zones in need (Gonseth, 2013 p.310). Doubtlessly money related troubles without limits may be on a very basic level not exactly the same as those of the past.
Security has been a noteworthy issue too for the development of tourism for various years. Terrorist assaults or political distress in various parts of the nation have antagonistically influenced notions of outside sightseers. Fear assaults at Mumbai in November 2008 managed a solid hit to tourism in the nation. The dread assaults raised worries of security (Mihalic & Buhalis, 2013 p.33). What's more, insurrection in various parts of the nation likewise damages India's picture as a sheltered destination. Taking after the fear assaults in Mumbai, security at vacationer spots, airplane terminals and Inns has been reinforced to recover certainty of visitors. Be that as it may, the management needs to take a proactive methodology intending to these issues and in deflecting the potential effect on the business (Navickas & Malakauskaite, 2015 p.1). Digital wrongdoing is another significant test the travel business faces (Becken, 2013 p. 73). Utilization of The Internet in the travel and tourism industry has expanded quickly as of late and has developed as one of the significant fragments for online spends. Nonetheless, a portion of the greatest fakes have been recognized in this section, and the issue of online security has expected critical significance. While the online travel industry has enrolledvigorous development, real concerns identifying with the security of online exchanges endure. The business needs to take measures to make the procedure of online bookings more secure and straightforward furthermore needs to make mindfulness in regards to this issue.
Opportunities of the Accommodation Industry
There are still chances for growth in the accommodation sector as many areas remains untapped. With the global financial crises coming to an end, it means that the tourism sector is anticipated to kick start. As we have seen previously, accommodation is auxiliary in the sector and thus, there will be anticipated growth in the accommodation industry. Additionally, the global security has continued to improve, something that had been scaring tourists in the past. The tourists had been scared of accommodation places as they were seen as the main target places by a terrorist. However with the increased global security has been able to restore the faith of most of the tourists and they are beginning to stream back to the industry again. Further, many tourist attraction sites have not been explored, and hoteliers can take advantage of such site to set up accommodation sites in these areas in a bid to tap the opportunities that are in those areas.
Addressing the Challenges and Opportunities
The accommodation providers have taken adequate measure to address the challenges as well as the opportunities that they have been facing in the recent past in the industry. The measures have been taken to enhance their survival in the industry as they also seek to increase their share of revenue in the industry. On the issue of security, for instance, the providers have been able to collaborate with the government security officials to provide security in the industry. Adequate policies have been implemented in a bid to increase the level of security in their premises and places of work. For instance, a policy such Know your neighbor that was implemented in the United States was a policy that each one in these accommodation places should now the person who is next to him on the premises. Further, the service providers have installed additional security systems and have also ensured that enough security has been taken care to curb the rising terrorist attacks in these places..
The recent global financial crises had threatened to drive some of these service providers completely out of the market. The period was characterized by closure of many businesses and loss-making business. Some of the services providers were able to overcome the challenge through diversification of the services and goods that they were offering to their customers. Additionally, they had to liaise with financial institutions to cushion them against the financial shocks that they were experiencing during that time.
The service providers have been able to respond to opportunities that have presented themselves in the market through one, innovation and creativity. They have been able to employ innovation and creativity to respond to the opportunities that have presented themselves in the market. The use of current technology has made it be easier for the providers to innovate their services as a way of tapping these opportunities. Further, technology has also seen the improvement in the marketing of their services. The service providers are also taking advantage of investing in areas that have attraction tourist potential but have not yet been exploited for the purpose of attracting more tourists to the site. The service providers have also been highly promoting and encouraging domestic tourism as a way of also increasing their revenue in the sector. In many countries, domestic tourism has been ignored despite having the potential of attracting the domestic customers.
The changing demand has been able to make the service providers respond differently to these challenges. Each service provider has had its strategies to respond to these strategies although some of the strategies adopted have been common to all the service providers in the market(Buckley, 2012 p.528). Some example of these service providers include,
St. Anne Court
St. Anne Court is an accommodation service provider that is located in North Ireland. The service provider has also experienced the challenges of changing in demand. To effectively counter the changes in demand, St. Anne Court has resulted in innovation and creativity in its service provision. One, it has resulted in the use of technology in marketing. It has employed digital marketing platforms such as Facebook, Twitter, and Instagram among other digital social media platforms. The main reason for the digital marketing is to make themselves known globally and at the same time attract as many clients as possible. The strategy has worked as it has recorded an increase in the number of tourists visiting them.
South Wales Valley
South Wales Valley is another accommodation service provider that is located in the South Wales. Same to the other services providers, it has not been an exception in experiencing changing demand of its services. South Wales is one of the regions that have many tourist attraction sites that have not yet been exploited. To respond to these changes, South Wales Valley has decided to exploit these sites by making them accessible to tourists. Accessibility to these sites has seen it attracting many tourists that have increased their revenues in the wake of decline tourism. The service provider has made some of the beaches in the South Wales accessible and erected accommodation facilities in these sites a factor that has seen an increase in revenue in these areas.
Swansea Bay is an accommodation provider that is located in England. As a way of responding to the changes in the industry, Swansea Bay has embarked on promoting domestic tourism. Due to the decline in the number of international tourists visiting the business, domestic tourism was seen as the best option that the business could embark on. They have carried many promotions to encourage domestictourism, and I turn it has borne fruits to the company. In the recent years, the number of domestic tourists visiting the business has increased tremendously. Swansea Bay has also incorporated English culture in its business, something that has attracted domestic tourists into Swansea Bay.
The strategy that has been adopted by St. Anne Court is one of the best practices that are applicable in the industry. Since we are living in an environment that is dynamic and constantly changing each and every minute, innovation and creativity is the way forward. Innovation helps to bring about new ways of doing things. It makes the services of an organization look unique compared to those of these of the competitors. Additionally, the industry is technology intensive and requires high technology to keep pace with the changes in the environment. The use of technology and innovation is, therefore, the best approach for an organization that is operating in the industry to respond well to the changes in demand. It has worked well for the company in the changes in the tourism sector. The strategy of promoting domestic tourism that has been applied by Swansea Bay has also proved to be effective, but cannot be compared to the strategy used by St. Anne Court.
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