Quality can be defined as the superiority or excellence. In other words, the quality can be determined by the judgment that is offered by the consumer about the product advantage. There are reasons behind the fact that marketers are re-examining the quality of product and services as a way to achieve the competitive advantage (Acharya & Elliott, 2003). Due to unstable conditions provided in the market with a lot of competition from the foreign side and the changes that have occurred in consumer demand, has enabled most of the individuals to carry out the evaluation of the consumer products. The competition potential of quality receives a lot of attention since there is need of maintaining a high degree of quality or implementing a program so that to increase the quality of the product.
There is so many attributes that can be derived from the product appearance about massiveness, naturalness, and delicateness. The identification of the product quality by the consumer is what distinguishes the basis of description appearance that consumers generate in the categorization task. A product is either a business product or a consumer product concerning whether the end user of the product is the consumer or a business. The quality of the product depends on the wants and the needs. The product involves all the items with the inclusion of warranties, packaging, after sales among others.
Evaluating the quality of a consumer product assists the consumer to have additional benefits of the product designs which will help to do cost saving. The action allows the performance of the product material and the product testing early so that the product designs and the material are appropriate for the production of expensive market-entry consumer products (Purohit & Srivastava, 2001). It also aids at appropriate specifications and a verification plan that can move from the consumer design to the product launch. It allows the management of activities across the multiple companies.
Analysis of the product assists in risk mitigation such that the consumer will be able to identify the potential product risks while doing verification that design is appropriate to eliminate the risks. The products can be able to provide failure analysis since the capabilities make it possible to determine the material degradation and also improper loading. The quality of products solves problems that include verification of the disproving of market claims that increase the customers through giving credit through independent testing. The quality of products provides litigation support services that will enable to identify whether the product is liable or is contaminated. The quality of the products enables the application of the formulation services whereby reverse services can be done.
The analysis of the quality allows the consumer to do a quality control services so as to solve the product failure analysis and prevent future product quality issues. The analysis of quality provides physical and performance analysis of the product through the durability, strength, resistance and corrosion (Wu, 2001). The quality of the products is what gives stability test in real time and accelerated. The products that the consumers rely on can be tested or if the product can be degraded. The analysis of the product is a lifetime analysis and can offer complete understanding and solution solver.
So that the product can be certified to be quality, it has to undergo through some criteria like the product specification is supposed to be outlined, the function, the purpose, performance, the market and the quality standards as well. The choice of materials or the characteristics of the material should be able to be stipulated out to understand what the product is made of. The production level should be mentioned to explain the reason that the commodity is a batch or mass produced. The stages used to enable the product to reach to that level should be jolted down.
The stages might include preparation, processing, assembling and finishing. The quality control of the consumer products is paramount in the analysis as it offers the quality control in the production and the standards too. The quality analysis of the consumer products involves carrying out the health and safety issues which are associated with the products and its production. The product should have a safety procedure and the use of the products. The aesthetic quality of the product which involves the form and function, the trends and influences in matters like cultures should be in the front line too in the evaluation of the products quality for the consumers.
Consumers will have a feeling of satisfaction when they perceive the value of the products from a cognitive point of view. According to the rule of appreciation, the comparison of what occurs is what is usually expected. The consumer will buy the products according to their satisfaction over the dependence on both the perceived value of the purchase and their knowledge of what quality products are and how they can be made to be one. The satisfaction of the quality product will supersede the standard that is held, and the exceeding value will, therefore, make a key to consumer satisfaction. A product evaluation and a test reveal how the performance of that product is at a single time so that the lapses of the product quality can be identified and monitored. The evaluation of the quality of the consumer products acts as an indication that the products formation and production are safe and that it is convenient to use and consume it.
Acharya, C. & Elliott, G. (2003). Consumer Ethnocentrism, Perceived Product Quality, and ChoiceAn Empirical Investigation. WICM, 15(4), 87-115. http://dx.doi.org/10.1300/j046v15n04_05
Purohit, D. & Srivastava, J. (2001). Effect of Manufacturer Reputation, Retailer Reputation, and Product Warranty on Consumer Judgments of Product Quality: A Cue Diagnosticity Framework. Journal Of Consumer Psychology, 10(3), 123-134. http://dx.doi.org/10.1207/153276601750132696
Wu, H. (2001). A Matlab Approach To Evaluate Product Quality. Asian Journal On Quality, 2(2), 34-45. http://dx.doi.org/10.1108/15982688200100014
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