A civil society refers to groups working with the best interests of citizens but operating as independent institutions. Examples of civil societies include churches, labor unions, and nonprofit organizations. Greenpeace is a transformative environmental organization that is transnational. The firm grew to prominence because of its successive use of mass media platforms for environmental advocacy. This essay evaluates the role of ICT in Greenpeace operations and the impact of the firm as a civil society.
There are two major components of civil society, which include civil society organizations and institutions. Civil society institutions are formed to promote democracy, accountability, and transparency (Chandhoke, 389). For instance, some civil society institutions include the media and schools. In comparison, civil society organizations entail associations and organizations, which advance the citizens interests. Civil societies address societal issues that affect the society negatively. These institutions and organizations have shaped the corporate world by promoting green practices that will help prevent further exploitation of the environment. Moreover, civil societies campaign for increase research and innovation on the use of environment friendly practices.
Organizations are shifting towards the production of eco-friendly products. This has changed the publics perceptions on firms that harm the environment (Chandhoke, 355). Environmental concerns have created mass awareness among the public and consumers, thus people started forming social movements. These social movements led to the establishment of civil societies such as Greenpeace, which is a nonprofit organization aimed at improving government and corporate actions to create a green economy. Greenpeace supports the use of technical innovation to promote environmental advocacy. The corporation is unique because it employs exemplary confrontational tactics to people and technical sophistication in their operations. These traits make the firm functional when investigating the synergy between institutions and their practices that affect the environment. ICT development has helped Greenpeace in its strategic development practices.
ICT has enabled Greenpeace to shape corporate environmental friendly practices directly by creating organizational or societal fields. Social movements such as Greenpeace help in addressing technical innovative strategies that can help develop a green economy. For instance, Greenpeace played a major role in addressing pollution in India (Vandanna, 809). These social movements have created mass sensitization against products or practices that are not environmental friendly. For example, Greenpeace uses their website to diffuse result studies and assessments of green and non-green products in the market. Moreover, the firm continuously examines leading corporations on environmental performance. This forces firms to engage in environmental friendly practices.
Greenpeace environment conservation measures are more effective than regulatory authority standards. Therefore, this pressures producers to comply with green practices during production. For example, Greenpeace uses powerful images to communicate the impact of non-green practices or products on the environment (Vandanna, 123). Consequently, Greenpeace concentrates on the IT sector and how they respond to their non-green practices. Social movements like Greenpeace widely influence the success of corporations because it influences the public image of a company. The impact of Greenpeace has influenced regulators on the existing regulations and directives. Furthermore, regulatory activism against non-green products increases the chances of firms changing to cleaner environmental practices.
Mass communication has enabled Greenpeace to establish a civil society dedicated to improve green practices (Ruxandra, 487). The firm involves the community in proving solutions to non-green practices with an aim of achieving a desirable output. The corporation creates campaigns to involve the firm in green practices that improve the condition of the environment. For instance, Greenpeace used campaigns involving the public to reduce the killing of humpback whales in the Pacific Ocean (Kavya &Vakulabharanam, 874).
In summation, civil societies have improved the role of regulatory institutions in addressing social and environmental problems. Greenpeace is a civil society organization that operates in many countries all over the world. The firm has enabled the public to participate in a green economy that will reduce the environmental degradation. Moreover, the increased participation of civil society organizations has forced firms to participate in a green economy. This has influenced stakeholders to invest in companies that have green products or services. Consequently, these organizations provide solutions to environmental problems such as pollution created by a rise in industrial production. Furthermore, Greenpeace supports research and innovation to create green production techniques in the future. For example, the organization campaigns for the production of products that can be recycled reducing the disposal of waste products in the environment.
Civil societies engage the public directly in influencing positive change. This is possible through the spread of information through the internet. The internet provides a large platform worldwide where people can get information. The use of pictures provides evidence to the use of non green practices on the environment. Civil societies have enabled marginalized populations to speak against exploitation and environmental degradation. For instance, Greenpeace is pivotal in addressing non green practices by leading corporations in the IT sector such as Apple and Nokia. Therefore, consumers can get real information on how the end products are produced and whether green practices were followed.
Chandhoke, Neera. "How global is global civil society?." Journal of World-Systems Research 11.2 (2015): 355-371.
Michael, Kavya, and Vamsi Vakulabharanam. "Class and climate change in post-reform India." Climate and Development 8.3 (2016): 224-233.
Paul, Ruxandra. "Is Convergence a Myth? Migration, Social Inequality and the Strength of Europes Civil Societies." 22nd International Conference of Europeanists. Ces, 2015.
Shiva, Vandana. The violence of the green revolution: Third world agriculture, ecology, and politics. University Press of Kentucky, 2016.
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