Paper Example - Amazon Executive Summary and Description

Published: 2023-08-31
Paper Example - Amazon Executive Summary and Description
Essay type:  Analytical essays
Categories:  Leadership analysis Internet Amazon Customer service
Pages: 5
Wordcount: 1326 words
12 min read

In the world Amazon among one of the cloud computing businesses that is the largest in electronic commerce of the United States. While using computer networks, electronic commerce utilizes the internet or online social networks to facilitate trading in services or products to customers. Amazon uses web-based cloud computing, where it delivers shared data and processing of computer resources to devices on-demand and computers. Jeff Bezos founded Amazon in 1994, and he was a graduate of the University of Princeton (Robinson 82). Seattle Washington was his home, and the ruling of the United States Supreme Court no longer required mail orders in most states to face a collection of sales taxes. Jeff saw the use of internet exchange that was occurring with fast changes and created a business plan for the online company with the changes. For the return of customers, Amazon Company keeps them comfortable by putting more effort into the improvement of their system; therefore, being a customer-centric company.

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Historical Information

Bezos in 1995 became an internet merchant of books, and in his garage, he set up the company in Bellevue Washington. By selling video games, software, video, and audio downloads DVDs and Blu-rays, he capitalized on the concept and then added many other products such as food, toys, and furniture. Amazon then exploited electronics as innovation grew, and production began on its electronics such as the Fire TV and tablet, and the Amazon Kindle eReader. Under the Amazon Basics an in-house brand, the company additionally sells certain products of low-end such as USB cables. To build something more significant, Jeff gave up his impressive and steady income for the option while draining all of his savings. A company Amazon beginning as an online bookstore that did not exist about two decades ago was now selling to over 45 countries and 50 states. Bezos in regret minimization framework regretted in the internet gold rush by not taking part. In July 1994, Bezos incorporated Cadabra, but a year later, he changed the name to Amazon (Robinson 39). The first name was shortened and borrowed from the magic name abracadabra. Bezos changed it during a telephone conversation when he misheard a lawyer call the word cadaver and not Cadabra. It was not good for business as other individuals might hear a similar word; therefore, he altered it to a new name.

The new name Amazon for Bezos had symbolic and practical meaning. Through the dictionary, he selected and settled on the name because it was a distinct and exotic area, just as it was the plan for his store. The South American river is one of the largest rivers in the world with many branches, and Bezos wanted to make the store the biggest in the sphere. He started building a brand by placing a premium on his head, and an eastern suburb of Seattle Mackenzie rented a house that saw the company's first warehouse with the garage of Jeff for the office. Jeff officially started the operation with 25 thousand dollars by purchasing the company stock worth 10 thousand dollars and loaned about 15 thousand dollars to the company. Initially, this was the beginning of utilizing family money for Amazon's early stages from Jeff and Mackenzie. Bezos loaned the company another 29 thousand dollars that were from personal funds again months later in November 1994. There was the creation of the first Amazon workforce, with Mackenzie taking part in multiple roles of office manager, secretary, and accountant and other workers joined Paul Barton and Shel Kaphan. The employees with Jeff Bezos packed the books from Ingram Book Group for shipping. Working late into the night, the small band filled the orders, and through contact with business acquaintances and friends, Bezos was finally ready to test the company.

Today's Information

On the web today, is reflecting the founder's vision by becoming one of the most renowned names. The Seattle-based company goal is to become the most of the earth's customer-centric corporation by offering the biggest collection of items. Amazon is one of the major corporations successful in pure-online merchants, where consumers can find and purchase anything they want. On Amazon, customers can shop and search a vast number of used and new items with an offering that is convenient, best selective, and at the lowest prices. The company offers from computers, automobiles, ornaments to products of health care, digital downloads, and books. Amazon rents space to other online merchants by a system that enables online transactions to consumers in case they lack an item. Since 2008, there has been an increase in stock to about 155 per cent, making it clear that there is success in their sustainable business strategy to consumers, and in the future, this will continue (Ritala et al. 243). Amazon, to maintain a competitive advantage with the increasing e-commerce tendency, is continuously innovating and acclimating changes in their setting.

Amazon has been able to alleviate their competition by purchasing other companies such as IMDB and Zappos. A small number of firms are not capable of contending with Amazon because of their market capitalization and rank as a frontrunner in the e-retail business. They have a Web presence combination of merchandise search portal and shopping portal, becoming a single one-stop trader on the internet. To other online general portals such as Google and general merchants such as eBay, this intensifies competition, ultimately proving them immortal. However, Amazon Company is facing economic problems in its ability to offer free shipping, such as oil price increase that raises transport costs with their lowest prices of items. To fit the customer needs and wants, Amazon has unique delivery options that changed the online retail game.

Different Shipping Methods

Amazon, since the announcement of Amazon Prime, has not stopped the roundup of all possible delivery options. The company rolls out more methods to have items delivered and qualifies free shipping on some orders (Bausch 115). The company marketplaces include two ways to ship eligible orders to consumers that include Fulfillment By Merchant (FBM) and Fulfillment By Amazon (FBA). Merchants can use one or both of these methods to ship items. The seller controls FBM in Amazon for the entire shipping and handling procedure. The seller sends the orders directly to the purchaser instead of buyers paying the shipping inventory and a service fee to Amazon for handling the items. There is complete control by the seller from purchases, to shipping and receiving by choosing FBM for the entire process. Fulfillment By Amazon is a service offered by the company assisting sellers by providing transportation, packaging, and storage (Janger and Twerski 9). Sellers are flexible in the practices of selling since Amazon takes the burden off. The program allows sellers items until selling to be stored in warehouses as an Amazon fulfillment center to ship merchandise. Amazon workers physically prepare when an order is in place to package and ship the items to the customers for sellers. There is subsidizing shipping fees by the use of this method in Amazon.

Amazon Company has separate retail websites across the world, offering international shipping to some of their products. They remain customer-obsessed to relive issues that may arise and separate themselves from the competition. It became most successful by giving experience to customers that are more interesting and enjoyable. Amazon improves its strengths by working on the weaknesses in the industry and improving the system. The company went through a tough time, and now offers products of any brand with a wide variety to date.

Works Cited

Bausch, Paul. Amazon hacks. “O’Reilly Media, Inc.", 2003.

Janger, Edward J., and Aaron Twerski. "The Heavy Hand of Amazon: A Seller Not a Neutral Platform." Brooklyn Journal of Corporate Financial & Commercial Law, Spring (2019). Retrieved from

Ritala, Paavo, Arash Golnam, and Alain Wegmann. "Coopetition-based business models: The case of Amazon. com." Industrial Marketing Management 43.2 (2014): 236-249. Retrieved from

Robinson, Tom. Jeff Bezos: amazon. com architect. ABDO, 2009.

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