Product Description and Definition. Paper Example

Published: 2023-02-21
Product Description and Definition. Paper Example
Essay type:  Definition essays
Categories:  Advertising Electronics Marketing plan Customer service
Pages: 4
Wordcount: 926 words
8 min read

Product description focuses on creating a perception about a specific product, which makes it appealing to customers. By describing a product, the owner usually portrays his/her ability to understand the needs and expectations of the clients. The product description is essential because it enhances customer satisfaction and experience (Amplayo, Lee, & Song, 2018). A product description is a marketing aspect that explains to customers the specifications of the product and why it is essential to purchase it. The paper focuses on the product description of color television.

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Television is, in fact, a three-phase innovation encompassing a camera that converts sounds and pictures to signals; a transmitter that through the air propels signals and a receiver- the actual television set that confines the received signals and transforms them back to sounds and pictures. The first TV to be developed could only display white and black images making inventors edgy to find a solution to the complex color setback (Vandic, Frasincar, & Kaymak, 2018).

Innovators used the science of light and reflection, which details the possibility of making all colors through the mixing of the three primary colors, green, red, and blue. Therefore, the stamina to develop a color TV was inspired by the undisclosed prospect to create cameras with the ability to capture the primary colors separately, transmitters with the capacity to ray color signals all the way through the air and that could capture separate red, green, and blue signals, transmission systems that could beam color signals through the air, and receivers that could convert the signals back to multicolored pictures.

Color television denotes a TV broadcast technology that incorporates information about the color of the pictures such that images and videos are displayed in their color on the receiver. The technology is an advancement of an earlier technology called the black and white or monochrome technology where images were put on view on a grayscale. CBS broadcasted the first commercial color TV program on 25th June 1951 (Hsueh, Yang, & Li, 2016). Regrettably, the plan was merely watched as most residents had black and white televisions.

Although colored electronics were introduced in 1953 in the U.S., it's market acceptance grew quite at a snail's pace owing to the lack of colored programs and high prices of the electronics. The first state-run color broadcast-Tournament of Roses Parade was made on 1st January 1954. However, a decade later, all local programs and the majority of network broadcasts remained black-and-white. Television transmissions, networks, and stations in the majority of the world's regions advanced from monochrome color transmission to colored transmission between the 1960s and the 1980s. The earliest sets of color TVs to be produced in considerable quantities were roughly five hundred and were manufactured by Westinghouse. The market value of the color TVs then was $1295 (Vandic et al., 2018).

The camera lenses of Colour TVs work by focusing the scene under filming onto small, image-sensing chips that change the color patterns to digital, electrical signals. While traditional monochrome cameras used between 525 and 625 lines, the image-sensing microchips in modern high-definition color television cameras usually use either 720 or 1080 lines to capture more features (Hsueh et al., 2016). Some cameras in the color TVs have a single image sensor that captures all visible colors promptly, while others comprise three separate image sensors with the ability to capture the three primary colors separately.

With color television broadcasting, image, and sound signals are transmitted in the form of numerical codes. Consequently, image quality in color television is much better as the signs are less vulnerable during transmission. This is unlike traditional black-and-white television dissemination, where signals were sent in analog form, making the image quality very poor.

For a color TV set to generate a red speck, a red beam of light must be fired at the red part of the phosphor. In the same way, for blue and green dots to be generated, rays of the sun must be fired on the blue and green phosphor, respectively. On the other hand, for a white dot to be created, the three primary colors should be fired concurrently and mixed up to form white (Vandic et al., 2018). Conversely, for a black dot to be created, all beams of the three primary colors are turned off so they can pass the speck. All other additional colors displayed on a TV monitor are a mixture of green, red, and blue.

A color TV is different from a black and white screen in that, it has three beams of electrons including green, red, and blue that stir concurrently across the screen while a black and white screen has only one white gun and thus can only display images in black or white colors (Hsueh et al., 2016). Additionally, the inner side of a color TV tube has a thin metallic shadow mask perforated with holes arranged parallel to the phosphor dots on the TV monitor. Moreover, unlike the screen of a black and white TV that is covered with a single phosphor sheet, the display of a color TV is encrusted with green, red, and blue layers of phosphors organized in stripes or dots. These stripes are visible on the TV screen when viewed using magnifying lenses.


Amplayo, R. K., Lee, S., & Song, M. (2018). Incorporating product description to sentiment topic models for improved aspect-based sentiment analysis. Information Sciences, 454, 200-215.

Hsueh, K. W., Yang, Y. L. & Li, H. S. (2016). U.S. Patent No. 9,402,062. Washington, DC: U.S. Patent and Trademark Office.

Vandic, D., Frasincar, F., & Kaymak, U. (2018). A Framework for Product Description Classification in E-commerce. J. Web Eng., 17(1&2), 1-27.

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