Introduction: Background and Motivation

Published: 2019-09-05 07:00:00
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The design business everywhere throughout the globe is known as a flourishing business. The apparel line of business which happens to be a subset of the business has been on the boom in the 21st century. There are different apparel brands that proliferate; some are national brands, whilst the others are worldwide brands. The design business is a production of the present day age. It is no big surprise that forms style changes at a standard premise and as a rule individuals retreat to the past to the old design. The design business is, in reality, a quickly evolving industry; style patterns will dependably travel every which way at various seasons. The main issue is that effective naming and development of the brand should be able to address the requirements of the customers, through offering innovative and cool brands of clothes (Dicken & Hassler, 2000).

It has been a personal dream to start a business in the apparel Industry; fashion has always been an intricate part of my life, and it has always been my wish that I should start and run a company in the clothing industry. While I was in High school, I started a small clothe line named La Aphrodite, it was named after the Greek Goddess of beauty or Venus as some would like to call her. The concept was about developing a brand of clothes that would resonate with the Greek customs and their apparel design styles. Due to lack of finance backing and a lack of proper understanding of the apparel industry, I decided to stop it first.

Vision

Our vision is to establish a clothing line whose brand will not only be accepted in the United States of America but also in other parts of the world.

Opportunity

The Apparel industry is a lucrative industry; there are new frontiers that come up every day as the Asia market is opening up to western designs. Africa and other parts of the world are soon expanding.

There are few brands in the market that markets the Greek designs, but the fact is, they are not making the best products that appeals the customers. They are not telling the story in the proper way; this is the loophole we are going to take advantage of.

Strength

I have a deep passion in the industry; it has always been a lifelong dream that I design clothes and make money out of it.

Clothe crafting skill acquires in University- Bachelors in Fashion and Branding

Degree in Business Management.

Weakness

The presence of other brands in the market who have production not only in the United States but on a Global Perspectives.

Market

As a company, our main target customers would be the Adults, The youth, and the kids. Our designs will encompass the adult fit which can be produced for younger folks. The market can be quite extensive as there is big part of the market who love to associate themselves with unique brands. Our products will be unique and eye catching, the intricacy of the design and the design though put out on each clothing will be uniquely handcrafted for the customer.

Our Products

Men Products -Ties, Belts, Shirts and T-shirts with Greek Gods.

Women- Chiffons, Dresses, and the Designer Skirts.

Our products will cut across the Fashion market with ease, and I believe we are going to be successful because we have a proper understanding off the market. The apparel industry is lucrative, and it is constantly changing, we are dynamic, and we believe our dynamicity will not only keep us afloat, but we can be profitable a year in.

Reference

Dicken, P. & Hassler, M. (2000). Organizing the Indonesian Clothing Industry in the Global Economy: The Role of Business Networks. Environment And Planning A, 32(2), 263-280. http://dx.doi.org/10.1068/a31172

sheldon

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