|Type of paper:
|Women Consumerism Public relations Civil rights
A social movement is a group action or informal groupings of organizations and individuals that focus on specific social or political issues. Social movement groups undo or resist the common ways by forming their rules and regulations to provide a means of changing the nation. Social movements, in this case, are organizational strategies and structures that empower the oppressed population to mount active resists and challenges to advantaged and powerful elites (Coy 314). Sociology and political science have designed a variety of empirical and research and theories on such movement. For instance, political science states that social progress is the relation between famous formation and evolution of forming new parties and discussing the functions related to the influence on politics and agenda settings. Sociologists, on the other hand, distinguish social movement by examining the method of work, time frame, and type of change (Coy 335). The essay will discuss why social actions affect public relations.
The Civil Rights
In the 19th century, the modern western social movement was formed through education, to increase labor mobility, urbanization, and industrialization. Sometimes researchers argue that economic independence, education, and freedom of expression are prevalent in the western culture and responsible for contemporary social movements (Meyer 218). Civil rights, for example, brought peace and unity to the nation. In as much as public relations was related to Martin Luther king's concept, it culminated in society paving the way for the old and young by creating sports, food intersects, and entertainment.
Functionality, on the other hand, focuses on the aspect of society and the continued viability and health as a whole. Most functionalists focus on how the social movement was formed if they still exist and the purpose they serve. For instance, the union movement that was developed in the 19th century when the economy was not functioning distributed resources and wealth to families and workers (Meyer 231). Functionalists also look at whether the movements will change their goals, or there will be dissolution. For instance, organizations that linked themselves with the anti-polio industries to create an effective vaccine that formed the disease all over sudden varnished.
The functionalists wanted to emphasize that the movement parallels the need to have a government or business program that addresses all issues satisfactorily to all stakeholders and the public involved. Lack of recognition within the fields of social movements leads to inadequate resources in both money and time, and this leads to dominant coalitions that fail to fit the paradigm that meets the public relations theories (Meyer 242). One reason is that the movements are temporary. In other words, the boundaries have to be detached by forming an affliction with an organization to distinguish non-participants from participants.
The Women's Rights
Women's rights were formed in search of religious and personal freedom. Women represent up to 90 percent in public relations studies. Today women that engage in public relations not only want to make a living but also evoke change (Bagchi 71). The early contributions of women, for instance, that led to the development of public relations became noteworthy in their rights and comprehension understanding in societies. Such women also gave voices to the ones that were disenfranchised, marginalized, and contained. Furthermore, women spoke in the services of a peaceful, equitable, and free civil society.
In the past, women were restricted from using their voices in the form of oratory or unusual cases (Bagchi 76). However, since public relations began being practiced, women activists began rectifying injustice. Similar to their descendants, women devoted themselves to identifying the cause of crime and dedicated their lives to bringing change (Bagchi 79). They later developed the field of communication due to limited access to public relations. As a result, they became successful, thus making most of the talented writers, active organizers, and inspired speakers.
With the growing trend of corporate responsibility and sustainable business, consumerism has tripled or doubled the development in the U.S and European countries. The reason is that ethical consumerism does not consider new rules in marketing but plays a crucial role in corporate communications (Berger 111). The purpose of consumerism in this case in public relations is to establish the importance of communication and the growth of organizations.
The image of organizations, in this case, is under the concepts of corporate communication, marketing, public relations, and organizational communication. In other words, the image of organizations should exist among the members and stakeholders to solve the problems and practices under the management concept (Berger 121). However, social media has made it possible for companies to communicate with their audience directly because consumer PR has created a unified focus on Omnichannel marketing.
It is now clear that social movements affect public relations because of the change they bring. Social movement groups also undo or resist common ways by forming their rules and regulations to provide a means of changing the nation. For instance, political science states that social movement is the relation between famous formation and progression of forming new parties and discussing the functions related to the influence on politics and agenda settings. Social changes, in this case, are organizational strategies and structures that empower the oppressed population to mount capable resists and challenges to advantaged and influential elites.
Bagchi, Barnita. "Speculating with Human Rights: Two South Asian Women Writers and Utopian Mobilities." Mobilities, vol. 15, no. 1, 2019, pp. 69-80., doi:10.1080/17450101.2019.1667100.
Berger, Sebastian. "A Behavioural Economic Perspective on Political Consumerism." The Oxford Handbook of Political Consumerism, vol. 3, no. 1, Aug. 2018, pp. 110-134., doi:10.1093/oxfordhb/9780190629038.013.39.
Coy, Patrick G. "Introduction: Political Opportunities, Social Movements, and Democratization." Political Opportunities Social Movements, and Democratization Research in Social Movements, Conflicts, and Change, vol. 2, no. 1, 2015, pp. 312-345., doi:10.1016/s0163-786x(01)80015-x.
Meyer, Tracy E. "Making Civil Rights Gains Real." Civil Rights in the Gateway to the South, vol. 22, no. 1, 2017, pp. 216-250., doi:10.5810/Kentucky/9780813125398.003.0008.
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