Essay on Sports and Media Dynamics: Unveiling the Interplay, Impact, and Challenges in a Modern Landscape

Published: 2024-01-17
Essay on Sports and Media Dynamics: Unveiling the Interplay, Impact, and Challenges in a Modern Landscape
Type of paper:  Essay
Categories:  Sport Media
Pages: 6
Wordcount: 1606 words
14 min read


Sports are all kinds of competitive physical exercise whereby that can be organized or manually presented to better physical standards and techniques of an individual and entertain the parties. In some situations, the fans might be organized in groups or even contesting at an individual level. Participation in sports is free and voluntary for any person interested. Generally, sports are known to be activities that are based on physical dexterity or athleticism. Several competitive and not physically based competitions demand to be recognized or rather grouped as mind sports. Chess and bridge are considered either bonafide sports or sports accorded by the International Olympic Committee via the ARISF. In contrast, the International Federation Corporation considers approximately five sports that are not physical but randomly accept several sports numbers to be considered sports (Thorpe, 2017).

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Sports management is often done through some policies, which are meant to facilitate equity amongst the contestants. Being the best can be arrived at by observable activities like goal scoring, or passing the line first for the athletes, or according to the decisions made by the referees who are the scoring managers of the sporting event, and this involves objective or subjective remedies like artistic impression and technical performance. In properly arranged sports, the records of the results are always stored, and for famous sporting activities, they might be displayed on the sports news. Besides, the main entertainment for spectators is sports. According to Pilar (2019), worldwide sporting is approximately $600 billion, which was by 2013.

On the other hand, Broadcasting is the dispersion of video or audio content to a recipient located a long distance through any form of electronic mass communication. The word 'broadcasting' is borrowed from how seeds are instilled in the farm through a broader way of casting them. It came into existence to make radio stations unique from other styles applying the wired transmission, or those that occur between two or many varied persons. The broadcasting process often occurs within radio and television (Thorpe, 2017). The recipient can either be the entire public or just a decimal group. In a nutshell, any individual with an effective mode of receiving a signal is in a position to receive the signal. The broadcasting sector comprises several activities like commercial radio and television, public radio and television, and community radio. The projection of both radio and television progressions from both the two to a recipient is facilitated by collecting the satellite and wired connection. In the contemporary world, radio, and television's latest transmission model has also been considered broadcasting (Pilar, et al., 2019).

Limitation of the Study

The researcher faced several challenges during the research progression, including biases, because the most famous sports have too much concern on the television and newspapers. Such actions demoralize the less famous sports and therefore interfere with the accuracy during the data collection process. Failure to attend the events since the activities portrayed on television have a drop in ticket sales. Another grievance that the sporting personnel has always raised is that there is an excess concentration on their individual lives; this has made them often present information that is not true because they think even the study is about their private way of living.

Literature Review

For matters of analyzing the studies conducted earlier, the review is located within Service-Dominant (Beck, & Bosshart, 2003). The belief of this aspect avails an organizing structure that exhausts the tasks that have been written out on sports management on social media. Therefore, there is the first introduction of S-D belief and the information on the value co-emergence in this part. Besides, there is highlighting the links with marketing (Wenner, 1989), which comes in place as part of S-D marketing change. Also, there is an introduction to engagement skills and outline it as a spearheading factor in generating critical links.

The S-D technique has modernized the change in marketing that was created from the emergence of service marketing. According to Beck, & Bosshart (2003), regarding the unfolded change to S-D logic, it is not necessary to have the ancient economic ways of marketing, which aim at the items-based outsourcing of huge resources through transactions. Consequently, they aim to achieve a revised change, focusing on the interactive aspect of the services and links whereby end-users participate in the value exchange progression presumed initially. Formation of value is the pillar section of the S-D structure as deduced from (Beck, & Bosshart, 2003). Comparing it to the goods dominant method, the weight is formed via the usage progression. Therefore, items or firms present critical recommendations that are thereafter emulated by the end-users in their individual policies. However, because of the social media interaction, S-D avails for strong supervision for the sport handling activities, which were applied to facilitate the review's structuring. The belief portrayed by the S-D is more of service-based tasks, having the advantages of spearheading critical, long-term links with the end-users and management team (Raney, & Bryant, 2009).

Links that exist within the markets imply that the force is inserted into the items to create and service the relationship between the clients and other shareholders via mutual transaction and interaction (Beck, & Bosshart, 2003). The study's focus on media and sports has been structured and carried out from a view of the link marketing view, showing its relevance to the topic of study (Wenner, 1989). It shows the parental planning and operation aspects that media platforms avail to facilitate building the client's relationship with the shareholders. Besides, marketing links comprise numerous disciplines having a plan, consumer, communication, and behavior inclusive (Beck, & Bosshart, 2003). Every aspect stands for places linked to sports management education and analysis. Therefore, the belief can present teaming chances within the sport handling sub-policies.

Main Body

Sports has emerged as a huge enterprise because it has become a proper setup in the worldwide industry and the International Olympic Committee. Some forms of sports have elite performers, event leagues, and clubs to advertise, but then some do not have anything to sell (Beck & Bosshart, 2003). There are tangible profits gathered by the sports, but unfortunately, there is a variation in the leagues' amount, resulting in a very poor enumeration of the participants. However, with the help of media, there is a possibility of accessing any useful information regarding sports (Raney, & Bryant, 2009). The process by which media has joined the sporting arena to change its appearance, for instance, television avails extra attractions regarding the funds that originate from the broadcasting charges, and introduction to increased audience, advertisers, and sponsors (Beck, & Bosshart, 2003). Therefore, sporting firms are very serious about joining hands together with the media (Wenner, 1989).

There has been a say that media has some management level over the sporting firms, and sports, and such a scenario if can be true then can be very dangerous to sports (Beck, & Bosshart, 2003). Since competition for broadcasting rights has a greater negative impact on the finance channeled to some sports. The supporting firms incur a lot regarding instrumentation, transportation, and accommodation fees. Therefore, obviously, the media firm will take part in intangible handling of the sports department's alterations, for instance, the venues, periods, and dates (Raney, & Bryant, 2009). The initial design and the way of conducting an event could portray greatly the media impacts. The individual destiny of sports has become faulty. It implies that media serves a great purpose of building and dismantling sporting designs and events (Wenner, 1989). Besides, the media has channeled its efforts into creating unique competitions, activities, and leagues. There has been the emergence of unique sports, whereas the ancient ones were rendered useless, altering policies with revision of the conditions to facilitate media coverage (Beck, & Bosshart, 2003). Besides, the attire won, and the sporting individuals' equipment portray the interests of various media groups. Today, sports has been more of a product that is created, acquired, and sourced out. The sporting firms have applied this together with the agents and firms that conduct marketing activities to ensure that their specific items are present in the media sports market (Wenner, 1989).

However, the emergence of the media into the sports sector has affected certain sports' prominent conditions and the link they have within the sports. These events, which are most preferably attractive to the media, have aroused greater status, economic acquisition, and exposure than other sports (Beck, & Bosshart, 2003). The emergence of media finance and its impact has also affected attracting elite sports away from its ground. The elite participants have also joined the marketing team together with media and several media finance quantities that have entered the sports department. These elite participants receive tangible enumerations with the help of the agents of any sports firm. Their degree of management over their personal life has been a matter of discussion (Beck, & Bosshart, 2003). The media forms sporting teams to facilitate sourcing out their newspapers.


In summation, sports and media contain both worldwide and local designs of operation and are connected in complex web links. As of the 1980s, the degree of sports to media firms and their sports expenditures has improved gradually. The decimal quantity of main media firms brings forth the critical issues of access and equity, most likely with the improvement of pay-to-view sports activities. However, the media have shown ample potential to impact character and sports management, implying that there is minimal proof of resistance to commodification from bodies of activities. As a whole, sports media facilitates and pushes for a unique arrangement of values that is linked to racism, capitalism, and nationalism patriarchy.


Beck, D., & Bosshart, L. (2003). Sports and media. Communication Research Trends, 22(4).

Callies, M., & Levin, M. (Eds.). (2019). Corpus Approaches to the Language of Sports: Texts, Media, Modalities. Bloomsbury Publishing.

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