Essay Sample with a Business Plan: Redefining Hydration

Business Description: Adams Ale Bottlers is a limited liability company aiming at producing self-refilling water bottles. One unit is a single water bottle. Business Model: Service delivery will, be aimed at filling the gap left by other competitors in the market. One unit will be represented by a single water bottle. Mission Statement: Adams Ale Bottlers aims at producing innovative solution to water problems across the economic grid. Our chief goal is customer satisfaction and attaining this with social consciousness and environmental awareness. We aim to always be aware of our customers changing needs and to find the most appropriate solutions. Market Opportunity Opportunity: My idea is based on the creation of water bottles that have filters at the bottom. This is a simple concept that will allow a person to either fill water in the bottle or end up with cold water, but the unique thing about this idea is that if by any chance a person runs out of water, then it can refill itself. Target Market: The population segment above the age of 18 with the expected purchasing power comprises an estimated 200 million people. According to data from the United States Census Bureau. These include college students, blue collar and white-collar workers, the unemployed and the aged across different social, economic, and ethnic strata. The market segment targeted is also aware of the health benefits of water and is health conscious. In addition, the market segment has the purchasing power to move units of the product. Industry Overview: The increasing health awareness of consumers is a positive trend for the business. Increased health awareness will consequently lead to increased water uptake due to its health benefits. In addition, the innovative design will be in favor with the current society that tends to take up new technology quickly that is handy and not costly. There is a shift from beverages or drinks with additives in them; this is a positive for the bottled water industry.

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The way forward for Adams Ale bottlers is to expand operations overseas. There exists good market overseas. In regions such as Western Europe, water consumption is a daily tradition of many residents. Asia was the leading international market in 2011, beating North America and Europe. China edged out Mexico from the second spot in 2012 and beat the United States to lead in 2013. This data shows the existence of market elsewhere globally.

Market Research: The United States bottled water market hit its highest peak in 2013 with volume exceeding 10 billion gallons for the first time in history. Water is the second largest trading beverage by volume. Moreover, bottled water has shown its growth tendencies by continued volume growth. In 2000, sales of bottled water hit $6 billion. However, going into 2007, sales had struck $11.5 billion. There was a decline by 3% in 2008 and a rise to $10.6 billion in 2009. In 2010, they inched upward to then to above $11 billion in 2011. Sales hit $11.8 billion in 2012 and then $12.3 billion in 2013, which is more than twice the sales registered in 2000. Leadership Qualifications: The team at Adams Ale Bottlers will be self-motivated individuals who have a passion for their job specification. Creativity and innovation in people will be much sought qualities in the team. The team will have to be individuals with a knack for objective accomplishment. Moreover, they will be expected to adhere to customers demands while making sound decisions based on the demand of customers

ADAMS ALE BOTTLERS

Business Plan

Redefining Hydration

OPPORTUNITY RECOGNITION & BUSINESS STRUCTURE

1.1 Business Opportunity

I am looking to sell bottled water in refillable cans that will also be able to refill themselves. It is all about convenience in the whole package. My idea is based on the creation of water bottles that have filters at the bottom. This is a simple concept that will allow a person to either fill water in the bottle or end up with cold water, but the unique thing about this idea is that if by any chance a person runs out of water, then it can refill itself.

My business idea is aimed at making the lives of people better and helping as many people as possible access cool and clean water at the appropriate time. A large number of people carry or buy bottles of water these days when they leave their homes. People actually spend a lot of money in buying bottled water and at the same time carry water bottles, but when they run out of water they have to wait until they reach home, or have to buy another bottle of water.

What my business idea will do is to reduce the amount of money that people use to buy water, and come in handy when an individual runs out of water. Existing services only specializes in specific brands, thus locking out either of the markets.

1.2 Type of Business

My business idea belongs to the bottled water industry. The main project will be manufacture of refilling water bottles. Water is a vital factor in sanitation and health. The interrelation between these factors cannot be underestimated. In wealthy communities, the relationship is taken for granted, but in poorer developing communities, the reality is grim. Water is related to health in several ways. Firstly, it is important for hydration, which is responsible for well-being. Secondly, water is useful in maintaining hygienic standards. Thirdly, consumption of water is linked to several waterborne diseases such as diarrhea, typhoid, viral hepatitis A, and dysentery. Lastly, water that contains excessive chemicals acts as a contaminant. In developing countries, it is a stark reality. However, in developed countries, it is less grim. The troubles associated with water demand and consumption inspired the idea of a self-refilling and cooling water bottle system.

1.3 Type of Business Ownership

Adams Ale Bottlers will be a limited liability company. The LLC is advantageous since it would shield the owners from the risks the business is exposed to. The tax paying is more convenient to handle since the members file tax returns on their personal tax returns. A limited liability company incorporates the best features of a corporation and a partnership. This is the main reason I choose a limited liability company. The advantages include the members are not liable for business debts. The profits and losses also drift to the owners directly. Moreover, the running of the company is more flexible without unnecessary red tape. The only disadvantage is a limited liability company is a challenge to set up compared to sole proprietorship or a partnership.

Adams Ale Bottlers will be better run as a limited liability company since to begin with; the risks faced in the industry are too much for a sole proprietor with limited financial backing to handle. Consequently, running Adams Ale Bottlers as a limited liability company will cushion the owners from risks associated with the business. Secondly, the company needs to outsource for start-up capital. Outsourcing start-up capital as a limited liability company is easier than as a partnership or as a sole proprietor. Moreover, the advantage of a limited liability company is better potential for management due to pooling of ideas.

1.4 Mission Statement

Adams Ale Bottlers aims at producing innovative solution to water problems across the economic grid. Our chief goal is customer satisfaction and attaining this with social consciousness and environmental awareness. We aim to always be aware of our customers changing needs and to find the most appropriate solutions.

1.5 Social Responsibility

Adams Ale Bottlers will demonstrate its social consciousness by looking into the welfare of its employees, customers and society alike. Adams Ale Bottlers will not just be concerned with making profits and breaking even, the welfare of society will also be a priority of the company.

A percentage of sales will be used to support some non-profit organizations in their efforts to bring social change. In addition, there will be projects to improve the conservation and utilization of water resources in selected locations experiencing water problems. Moreover, there will be contributions to funds that promo education, health, and environmental conservation. Lastly, there will be a long-term reforestation campaign to replenish selected areas with tree cover.

1.6 Qualifications

Adam's Ale has a superior product that beats the available competition. Moreover, the customer service is excellent because the company values and makes decisions based on customer feedback to improve the service delivery. The company also aims at giving back to the community and creating a win-win situation for both sides. The clients play a central role in the companys policy-making. The company prides itself in fair pricing. Products are supplied to the consumer at fair prices to avoid fleecing the consumer and avail the product to as many people as possible. Another strength in our favor is the increased purchasing power of consumers and the increased awareness in health matters. Moreover, consumption of bottled water has shot past the consumption of milk, coffee, and beer.

The team at Adams Ale Bottlers will be self-motivated individuals who have a passion for their job specification. Creativity and innovation in people will be much sought qualities in the team. The team will have to be individuals with a knack for objective accomplishment. Moreover, they will be expected to adhere to customers demands while making sound decisions based on the demand of customers.

MARKET RESEARCH

2.1 Market Research

My business idea belongs to the bottled water industry. Adams Ale Bottlers fits within the bottled water industry because we specialize in the production of self-refilling water bottles. Our product conforms to the industrys set specifications and standards.

The United States bottled water market hit its highest peak in 2013 with volume exceeding 10 billion gallons for the first time in history. Water is the second largest trading beverage by volume. Moreover, bottled water has shown its growth tendencies by continued volume growth. In 2000, sales of bottled water hit $6 billion. However, going into 2007, sales had struck $11.5 billion. There was a decline by 3% in 2008 and a rise to $10.6 billion in 2009. In 2010, they inched upward to then to above $11 billion in 2011. Sales hit $11.8 billion in 2012 and then $12.3 billion in 2013, which is more than twice the sales registered in 2000. Competition for the share market includes players such as Pepsi (Aquafina), Coke (Dasani), Fiji, Evian, Arrowhead, Sparkletts, and Dannone,

The total population that is targeted as potential market is 311,536,594. Specifically, the individuals being targeted are people who realize the importance of drinking water; clean water and the value of hydration. These include office workers, informal workers, participants of physically exhausting activities, children and young adults and the population above 18 years of age. These individuals are in a recurrent need of water to revitalize their system. A steady water supply would be convenient to relax the target market. The market size under consideration is therefore wide.

The business viability is supported by the fact that water is a commodity in constant supply. People need water daily especially for their bodily consumption. Data from the International Bottled Water Association suggests that there is increased consump...