Texas Roadhouse: Enjoying Texan-Style Food Anywhere! - Essay Sample

Introduction

The Texas Roadhouse is a famous American restaurant that serves its customers with tasty ribs and other freshly-made food. It was formed in 1993 when its owner, Kent Taylor, opened the first Texas Roadhouse restaurant. The main inspiration behind the formation of the restaurant was to create a place where everyone could enjoy a Texan meal, even when they were away from Texas. As the name suggests, the company provides food that is inspired by the Texan way of life, and the cooking in all their branches is similar to how it is done in the West, especially in Texas. Therefore, their way of service, dressing, and themes in their branches are inspired by the old West.

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The company is in the food industry. It strives to provide people from diverse backgrounds with an experience of the old West through their meals. Therefore, the company provides its customers with an experience of the old West through the themes and setups of their restaurants, the food that is prepared, and the way that the food is prepared since they do it similarly to how it was done in the old West. The company is in the stock market and sells its stocks to interested parties who would like to have some ownership of the company but would not be able to buy significant shares or become partners through the provision of more significant amounts of capital than that required by stock exchange ownership. As of 2018, Texas Roadhouse had 563 locations, with the majority of them being inside the USA and a few having been opened in other parts of the world, the most notable one being the international branch opened in Dubai, UAE, in 2011.

SWOT Analysis of Texas Roadhouse

In terms of strengths, the company has many branches offering similar products. Through franchising, the company has been able to create a large customer base as well as amassing more profits compared to the other companies that do not have as many branches. Secondly, the company enjoys the strength of reliable revenues and a robust financial position. This is because it has many branches in the US and others in the Middle East, which contribute towards the same pool of finances. The company also enjoys the strength of uniqueness through the services they offer and the traditions that they depict in the way that their locations are set up and themed. This has helped to set the business apart from its competitors in the food industry.

The company has some weaknesses, for example, having a limited presence in the global restaurant market compared to other similar companies such as McDonald's and McFries. Additionally, the company has suffered from instances of poor crisis management by their senior management, in the process of hurting the company's brand and image, losing their favor in the market that they occupy.

There are unexplored opportunities for Texas Roadhouse, for example, the possibility of expanding into the local and international market that offers them more possibilities of growth. The company can also engage in mergers, acquisitions, and partnerships that would make them even stronger. Through partnerships, the company will be able to manage their weaknesses better and win over their competitors.

The threats to Texas Roadhouse include the changing preference of customers, which include vegan and vegetarian lifestyles that reduce the number of customers that the company has. Additionally, there is the threat of being overpowered by their competitors who offer similar or differentiated products. Finally, the company faces the threat of increased taxes from the government, which threatens their profit margins.