Free Essay Example: Technological Innovation and Competition Analysis

Low technologies have been reinvented and renovated and have brought a very big competitive challenge to the existing high expensive technologies. A continuous windstorm of innovative destruction drives competition (Onetti, Zucchella, Jones, and McDougall-Covin, 2012)). In the television industry, for instance, the perennial waves of leadership changes show the strength of innovation as a tool for competition, capable of creating and destroying, at the same time. Producers must have the capability of innovating and fending off attempts to have imitations simultaneously. To succeed, a hard to crack defense and an effective offense are required as part of the strategy. Let's have a look at some of the low-end technological innovations, made by firms.

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Firstly, the options for television watching have been tried by many firms. The traditional television networks, that is the NBC, ABC, and CBS have had the challenge to retain viewers and marketing revenues, while cable and satellite providers came up with innovative programming. However, cable and satellite are now struggling to maintain viewers, as people settle in personalized online content. As such, Google and Comcast acquired YouTube and NBC Universal, in order to exploit these opportunities. NBC Universal assist Comcast in delivery services and content integration, with an aim of founding itself as new in the media industry. In response, internet streaming content creators and providers such as YouTube, Amazon, and Netflix have posed a big threat to cable networks and traditional Television (Grigoriou, & Rothaermel, 2017).

Secondly, there was the innovation of PCs, from typewriters and now mobile devices. A computer laboratory, Wang Laboratories threw typewriter companies from the market of word processing machines, then afterward it was overthrown by computer makers as Compaq and IBM. IBM exited the computer market, selling to the Chinese technology company, Lenovo while Compaq has been assimilated by HP. However, these are facing stiff competition by the companies investing in the mobile device space like Samsung, Apple, the Chinese start-up Xiaomi and Google.

In conclusion, technological changes have seen new industries rise as others die real fast in the past 100 years. This has declared innovation as the controlling tool in gaining and sustaining competitive advantage (Grigoriou, & Rothaermel, 2017).

References

Onetti, A., Zucchella, A., Jones, M. V., & McDougall-Covin, P. P. (2012). Internationalization, innovation, and entrepreneurship: business models for new technology-based firms. Journal of Management & Governance, 16(3), 337-368. Retrieved from: https://link.springer.com/article/10.1007/s10997-010-9154-1

Grigoriou, K., & Rothaermel, F. T. (2017). Organizing for knowledge generation: Internal knowledge networks and the contingent effect of external knowledge sourcing. Strategic Management Journal, 38(2), 395-414. Retrieved from: https://onlinelibrary.wiley.com/doi/abs/10.1002/smj.2489