Segmenting, Targeting, Positioning Exercise - Essay Sample

Introduction

Marketing has been a fundamental skill and strategy for many companies in various sectors of the economy. It to help hedge competition and new entrance markets. Management of companies needs strategic employment of strength, weakens, opportunities, and threats in consideration to have useful marketing techniques that are relevant. Samsung company has various technological devices that are being produced and al requires marketing to sell. The specific phone evaluation products of Samsung cellphone have been the best advertised. The phones in the market are Samsung galaxy series. There is a need to sensitize marketing of the phone in the dully need to hedge competition, causing losses due to new market investors.

Is your time best spent reading someone else’s essay? Get a 100% original essay FROM A CERTIFIED WRITER!

Order now

Brand Name

Samsung has been branding its products with a logo to hedge piracy and unlicensed goods in the market bearing the fake identity of the market. The branding of the logo and name is paramount in considering the market identity (Baines et al., 2013). The brank Samsung has divested products that are avoided to market, baring its name due to diversification of investment points to hedge risk.

The company being a technological industry investment partner they have many other products like Samsung television, fridge, and other electrical appliance. Samsung industry in the market is divested during its serial products that are from the technological linage of advancement. In the smartphone industry, Samsung has been firmly performing well in the dynamic improvement of the technological relevance of the product's phone advancement (Kabeyi, 2018). It is necessary to have strategical consistency of meeting technological electronic consumers' needs, and Samsung is correctly doing it.

Product Identification

The Samsung galaxy s20 is in product competition of smartphones electronic technological industry. There are many competitors in the sector of technology smartphones. Nokia company, Huawei, infix, iPhone, and items have been continuously having a stiff competition on the consumers' needs satisfaction in consideration of hedging competition and satisfying consumers' wants. The competition, however, has competition but not in the same category. The quality of smartphones varies. The most expensive, convenient, and reliable modern technology smartphone companies are iPhone company, Nokia company, and Samsung; however, this is a treat of new markets ventures like Huawei ("Mobile marketing," 2016). The significant category of competition of smartphones have considerable needs of technological network coverage and android phones having the consistency improvement of android, battery storage, and camera reliability.

Advisement Choice

The advertisement choice by Samsung is strategical in consideration of customer relations. The consumers need to necessitate achievements of the trust of the companies product, and warranty of use with security uphold. The demographic, psychographic segmentation, and conditions of the behavioral segmentation are consideration sides of advertisement. The cost-effective products necessitate the company consumer demand answering. The segmentation of the market helps in fundamental common characteristics of product differences. The use of segmentation needs an increase in marketing needs efficiency by effects channeling resources. The segments reduce the risk of decision making on where, how, when, and to whom the product service markets. The segmentation demographical shows where the customers' males and females want the product preference. Psychography has the identification of buyers’ lifestyle and personality of the individual. Some live variable living, which class life and need expensive smartphones that Samsung gives them the quench and lover of Samsung phones. The behavioral segmentation is the attitudes of the buyer of the Samsung product on the quality and the beauty of the company product and Samsung phone precisely (Wang & Nien, 2016). Samsung considers all the consideration of the output segmentation. The customers by Samsung are divided into ex-users, potential users, and regular users.

Target Market Advertisement Directed Toward

The advertisement needs to have the basis of the market to achieve more consumers of the company product. The geographical markets target more the African continent due to the improved technology and modern dynamic force of technological commodities. The advertisement to different lifestyles of people and having smartphones for all personal lifestyles. It is necessary to have large advertisements to meet all the standards of living. The behavioral grouping of in need to have the excellent and quality phones being advertised.

The market advertisement is based on the segmentation requirements of the needs to ensure that the real and potential customers get aces of how good Samsung smartphones are essential. The male and female gender competition of the quality of the lifestyle of having classical smartphone hence highering the personal esteem (Kabeyi, 2018). The dies love beautiful looking and excellent right product. The advertisement from the television internet the magazines in the cinema streets helps meet the potential buyers of the Samsung smartphone.

Brand Position Strategy

The branding of the Samsung smartphones needs to be uniquely identified and having a beautiful attraction to cater for the behavioral segments. The color branding being of different types to diverse in the psychographic consideration to have the effectiveness of male and female test identification ("Mobile marketing," 2016). There is a need to have different levels of lifestyle and the stable internet, good camera, memory capacity, and security necessitation to consider having personality consideration of good branding as a vibe to customers.

The branding position statement needs to have the critical advertisement requirements for the customers o identify the product attributes and the smartphone of high quality (Baines et al., 2013). The position branding is to scrutinize the needs of having a clear elaboration of the hierarchy of consumers' standards, considering segmentation of demography, psychographic, and behavioral consideration.

Point For Differentiating Primary And Secondary Consumers

The business world has been competitive at all levels; there is a need to have a significant deficiency of ensuring that the primary and secondary threats of competitors are addressed. The SWOT analysis has serious scrutiny of the strength identification, weakness of the company, opportunities to the company, and treats of the company (Baines et al., 2013). There are various needs to necessitate the classification of primary competitors to ensure a monopoly of products in the ground level of the product consumption of Samsung smartphone in the market. The primary level competitors are a treat to the internal and external position of the company (Kabeyi, 2018). There is a need to continually scan the market to identify the consideration of the sufficient identification of competitors ant an early stage. The electronic companies like Huawei, GoPro, and other companies of the electronic need to be identified at the lower level forming the primary consideration of the competition hedging.

The secondary competitors are at the international level of the universal competition to the consumers of technological needs. The establishment needs to continuously identify secondary consumers like the technological industry (Wang & Nien, 2016). Having that secondary competition is a threat to the growth of Samsung company merging and acquisition could be essential to hedge the competition. The secondary competitors of Samsung are the various geographical, demographic, psychographic, and behavioral segmentation helpless the company to have lower consideration of the manipulation of the market of the companies.

In the brand personality description, it is essential to take critical consideration of necessitating the need to have effective branding. It is necessary to have significant requirements for branding the product to have it attractive and meet the winning of customers in the market. The personal pending need to be subdivided to various segments of customers section coverage. The engagement and target of young generations to necessitate the making of considerable technological emphasize (Baines et al., 2013). The unique identification of talented young age to differentiate using the uniqueness of making the company win the market customers and demand (Wang & Nien, 2016). The heretical branding and constant scanning of the market environment identify the threats, weaknesses, and opportunities on the market hence investing in.

Appraisal Effective Compelling

The company needs to employ the young generation in technological advertisements. The diverse marketing of the product in the fastest means as possible. The use of the internet as an advertisement is necessary. Having the dynamic scanning of the environment is essential to have the effectiveness of having the reliable needs of getting the information of the competitors and quickly having a solution to it at an early age ("Mobile marketing," 2016). The need to have goals accomplished by setting up a website with customer care response in the quickest way possible (Baines et al., 2013). Samsung smartphones should meet all the levels and stages of demographic, psychographic, and behavioral segments to maximize customer consumption. The goal of giving quality products and being the best technological company and reliable product in the universe hence having a high demand for Samsung products globally, more sales increase supply.

References

Baines, P., Fill, C., & Page, K. (2013). Essentials of marketing. Oxford University Press.

Kabeyi, M. J. (2018). Michael porter's five competitive forces and generetic strategies, market segmentation strategy and case study of competition in global smartphone manufacturing industry. International Journal of Applied Research, 4(10), 39-45. https://doi.org/10.22271/allresearch.2018.v4.i10a.5275

Mobile marketing. (2016). The Art of Digital Marketing : The Definitive Guide to Creating Strategic, Targeted and Measurable Online Campaigns, 249-286. https://doi.org/10.1002/9781119267102.ch08

Wang, C., & Nien, S. (2016). Combining multiple correspondence analysis with association rule mining to conduct user-driven product design of wearable devices. Computer Standards & Interfaces, 45, 37-44. https://doi.org/10.1016/j.csi.2015.11.007