Institutional Affiliation

Published: 2017-12-05 10:45:27
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ThiscasestudyanalysestheprogressofResoluteMarineEnergy (RME) towardsitseffortinpurifyingwaterforhumanconsumptionasitcontainshighsaline. ThecasestudycoverstheprojectinSouthAfricainNatalprovinceatUguacertainvillagewheretheplanthasbeenestablished. Sincethewatercontainhighsalt, itisprudentforfirmstocomeupinordertosalvagethesituationasthegovernment, anddifferentfirmswereusingalotofmoneytogenerateelectricityforitscitizensinordertodesalinatewater. ThestateofUgusufferedagreatdealsinceitdependsentirelyontheelectricgrid. Itwasestablishedthatperyearthegovernmentusesalotofmoneytogeneratepowerforthisactivity. ItisfromthisthatBillStaby, thefounderofRMEdecidedtotakeathoroughsurveyadresearchinSouthAfricaandseehoweffectivehisideawouldbe. TheplantwastobeputatNatalprovinceinordertodesalinatewaterduetothegrowingdemandforpurifiedwaterbyitscitizens.
Majorstrategicissuesofthefirm
TheRMEhasundergonedifferentmetamorphosistotherealizationofitsdream. ItsfoundermemberswereBillStaby, theChiefExecutiveOfficeralongsidehiscolleague , OlivierCeberiotheChiefOperatingOfficer (COO). Ithasgrownandexudedconfidenceamongtheusers. ThereasonastowhytheplantwasestablishedinSouthAfricaisthatthenationwasvehementlyrelyingoncoalandotherformofgenerationofpowersuchasuseoffuelwhichwasveryexpensivetothenation. However, thisfirmhasestablishedanewwayofdesalinatingwaterusingthewavegeneratingpower. ThisiswhytheplanthasbeenestablishedattheoffshoreofNatalprovinceinordertotappoweraroundit. Itiscommonsensicalandgenerallyknownthatwaterismuchheavierascomparedtoair. Furthermore, itis800timesdenserthanair. Itisfromthisphenomenonthatthefirmdecidedtotaptheenergyinordertobeusedinpurificationpurposes. RMEhasrealizedalotofsuccess, onenotableoneisthatofprovisionofwaterthatispureandusingthewavepowerhencenotbeingcostlytoboththenationandtheconsumer. RMEgotitsimmediatesupportfromtheNationalOceanicatmosphericAdministration (NOAA). Thisenabledittocarryoutitsresearchwellandalsobeinapositionofsettinguptheplantsinceithadenoughcapitalforcommencementofitsoperation. TheCEOwiththeadvicefromhisCOOemployedthetechniqueofdevelopingtheaquaculturecase. Thiswastoaidthefirminitsoperationofactivities. Itwasboostedbybeinggranted $100ktoaugmentitsoperation. Caberio’preferenceforfirmsettingwasatSouthAfricawhilstStabypreferredAlaska. However, theycameintoconsensusastheyagreedtobeestablishedatSouthAfricabut, Alaskaremainsitsexperimentationground.
PESTELAnalysis
PESTELassessesorratheranalyzesthepragmaticdynamismandunpredictabilityintheenvironment. Thismaybeattributedbydifferentfactorssuchassocial, political, economic, andtechnological.
Social
Nonetheless, forourcase, thedominantchallengewasonthesocialscalingsincethisbeinganewcompanyithadtotakeaverydrasticapproachinordertomakeitsproductmarketable. Moreover, itstartedfacingchallengesfromthegrowingcompanieswhichcameupwithnewapproachesmostofthemseemedtobeventuringinthisfieldofusingwavepowergenerationwhichmeantthatRMEwouldmeetdifferentcompetitors. Thisisagreatthreattothesaidcompanyandtheyoughttotakeaparadigmshifttocapturetheirpositionandmaintaintheirstatus.

Technological
Similarly, anotheranalysesmadeonthis, wasthetechnologicalone. Therearedifferentfirmsandcompaniesthataredesalinatingwaterandhavedevisedsomecosteffectivewaysofdoingso. Itisnowhightimeforthisfirmtoreassessitsoperationandseetheareaofweaknessforcorrectivemeasurestotakeplaceinstantaneously. ThecompanieswiththemostadvancedTechnologiesarePelamis, CarnegieWaveEnergy, OceanlinxandOceanPowerTechnologies (OPT). In2010, itissupposedlybelievedthatthesemegacompaniessufferedagreatdealofabout $ 5million.
Political
Thepoliticsofaplacedetermineswhetheragivenfirmwouldbeestablished. RMEenjoysagreatadvantagesinceitdidnotmeetalotofoppositionpolitically. Itwasgrantedpermissionbythegovernmenttoinitiateitsproject. ThisisthereasonforitsswiftmoveitmadeintheprovinceofNatalinSouthAfrica.
Economical
Atfirstthecompanyenjoyedmonopolisticposition. Thisisbecausebythennotmanycompaniesandfirmshadventuredinthegenerationofpowerusingthewave’turbulence. However, RMEhadtopreparetofacetheirupcomingcompetitorsusingthesamestrategiesastheirs.
SWOTanalysis
i. Strengths
Thestrengthsofanybusinessareequivalenttoitssuccess. Forasuccessfulbusiness, someclearmodusoperandihastobedevelopedtouptheoperationofservicesmadebytheorganization. RMEseemstobeastablefinancialentityasitcarriesitsactivitieswell. Ithasimproveditsservicethroughdesalinationofwater.

Theyalsooffertrainingprogram, totheiremployeeswhichalsogoesintandemwiththeinductioncourses
ii. Weaknesses
Thesearethepitfallsofaninstitution. Theseshortcomingsbarthefirmfromrealizingitsobjectives. Someofthemare:
Thefirmcoverssmalldemographicalarea

iii. Opportunity
Therearemanyopportunitiesoutsidethecompany. Thesecompriseofthegroupofotheragentswholinkthecompanytoitsimmediateconsumer. Moreover, thecompanyenjoysbeingamonopolisticfirm.
Threats
Theyarethosethingsthatarepronetoputtheentityatstake. Someofthesethreatsare:
• Competitionfromupcomingfirm
• Costofproduction
Keysuccess
• EnteredanMOUwithUgu
• Expandingitsservicestoentirecountry
• AreplicatedfirmestablishedatAlaska
• Survivedthetestoftime
• Amalgamationwithotherminorunits
Porters5forcesillustration
Theportes5forcesareexpliocatedbelow.
SupplierPower
Thesupplierinfluencesthepriceoftheproduct
BuyerPower
Thebuyerdeterminesthecostofthecommodityinthemarket.
CompetitiveRivalry
Stiffcompetitionfromupcomingandexistingcompanies.
ThreatofSubstitution
Thisoccurswheretheconsumerhasmultipleofchoicestomakefromvarietyofproductswhichbearsthesameresemblance.
ThreatofNewEntry
Threatfromnewandemergingcompany.

CONCLUSION
TheRMEhasmadeatremendouseffortinseeingtoitthattheiroperationsarerunningsmoothly. ThroughtheleadershipofthefounderBillStaby, anumberofsuccesseshadbeenachieved. Onenotableoneistheissueofdesalination. ItisevidentnowthatthepopulousnationaroundSouthAfricacanaccessfreshwaterforconsumptionpurposesunlikewhatusedtohappeninthepast. Summarily, thisfirmisnotonlyimportanttothenationbutdiversifiedstateasthegenerationofpowerusebydifferentfirms. RMEproducesalotofpowerwhichisverycrucialtotheeconomyoftheneighboringstates.

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