Essay Sample about Publix Supermarket's Marketing Strategy

History and business model of Publix Supermarket

It first grew from a single store into the largest employee-owned grocery chain, being founded by George W. Jenkin in the year 1930. This supermarket is situated in Florida, and it has expanded into other regions mainly in the United States, engaging in the business of retail foods. This company takes part in a business of selling groceries which includes bakery products and meat among others, wellbeing and beauty care, also pharmaceutical goods among other products and services. The company lines of goods comprise the diversity of nationally advertised and own label trademark.

Is your time best spent reading someone else’s essay? Get a 100% original essay FROM A CERTIFIED WRITER!

Order now

The business models of this company are in the form of offering the product at the highest price since they believed that people and customers at large would want those products which are of high quality despite the high prices associated with it. Another model is the retailer whereby the products are being sold to the public directly, the availability of online shopping allowing the customers to place their orders wherever they are hence giving the business a feature of flexibility. The idea of instituting the "Buy one Get one free" encouraging the customers. The friendliness and human interaction between the staffs and customers is another model with massive impact on the business revenue in the long run (Wells, 2014).

The Uniqueness of Publix Supermarket Among its Competitors

Publix Supermarket mainly considers firm and consistent vendor relation by which, the buying team is high on procurement activities together with supply chain mechanics as compared to other firms which are competing with them. The company also prioritize customer satisfaction by ensuring that they offer quality products and the utmost customer's services which are efficient and friendly.

Similarly, Publix Supermarket uses the marketing strategy by providing free Publix brand products and using loss leader as compared to other competing firms which uses price comparison strategy of keeping and customers which might not be sufficient enough to do so. The online ordering of products in Publix Supermarket is another unique way giving the business a competitive edge against their competitors, since due to this easy and fast mode, shopping is efficient, instead of waiting for some services individuals find it more attractive to order hence giving them a competitive advantage against other firms. The sale tactic initiated by Publix Supermarket, which is BOGO (Buy one Get one free), this attracts many customers into shopping in the Publix more as compared with other firms.

Also, the good company culture as a way of winning good reputation in the region, this gives customers a belief and trust to always rely on Publix Supermarket since they believe in their services. The fortification on their branding mode, in every firm branding, is the key factor in attracting customers since that is the first notch which appeals consumers. Therefore Publix Supermarket developed the best mode of branding, hence standing out from other competitors. The company, either way, ensures hospitality to customers is optimized, by making sure that they are served right and in a way that makes them to always think of the coming back to shop.

Unique Selling Points that Provide Added Value to the Customers

For sure Publix Supermarket has got unique selling points which add value to customers, this includes the period of its existence and the history of the business. Many people are more passionate about Publix since it has been part of them for quite some time. Also, the friendly shopping environment whereby there is the presence of personnel who can help customers to shop around, basically through guiding them on the products where they are situated in the firm among others. Through customer ownership, the company believes that taking care of the ally's means that in the long run the interest of customers will be taken care off. The company acquaintances, therefore, believe that the company will only grow through the provision of related services unto the customers and this is achieved indirectly through taking care of the associates. Being termed as the best company offering grocery goods and services in Florida, many customers would always choose to shop in this supermarket as compared to others. Therefore this public prestige on its performance has added value to the customer's belief and trust (Haslam, 2015).

The fact that the stores are well organized, and clean possess an incredible way to customers to always navigate the store more easily, together with the seasonal displays which are useful when a customer is in need of something hence can easily spot it easily. Lastly, their brand products which are perfection.

Reasons Why Customers Would be Willing to Spend More in Publix Supermarket

Often customers would always want to acquire those products which are of high quality. Therefore despite the high price of goods and services in Publix, the customers are willing to spend more since they know in the long run the products they will be getting will be of high quality as compared to other firms which are offering the same products but at a low price. Also the paramount customer services in Publix Supermarket.

Reference

Packaged Facts (Firm). (2007). Convenience Foods in the U.S: Volume 1. Rockville, Md:Packaged Facts.

Wells, P. E (2014). Business Models for Sustainability.

Fontana, J. (January 01, 2000). Publix Supermarket, Miami Beach. Arca Milano-, 148, 38-43.

Haslam, C. (2015) Business Models: 2. London {u.a: Routledge.

Special Features- Plant Feature- Publix, Lakeland, Fla: The Supermarket Chain's Largest DairyPlant is a Top-Notch Operation, and it Now has Approval for 44-Hour Production Runson Fresh Milk. (January 01, 2007). Dairy Foods, 108, 9, 62