Crafting Effective Branding: Enhancing Logo and Identity for Family Service of Lake County

Introduction

In any organization or company, a quality logo is one of the most critical aspects of ensuring its branding. This is because, before anyone tries to get goods or services from a company, they look at the company’s logo if they are new to the company. This means that the logo needs to be attractive and communicate freely to the audience, who will, in return, pick it if they are interested. Looking at the Family Service of Lake County (FSLC) logo, it is evident that it does not speak clearly to the target audience. For instance, this can be seen; the logo contains the name of the company written on it and what appears to be an adult holding a child close to them. Evidently, when a person looks at this, they will conclude that the company’s primary role is to care for children or their rights.

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The company’s name, FSLC, is about family service, which could mean that they are providing different services to various families in the community. Additionally, the name suggests that the company is mainly focused on people from Lake County, making it easier to reach the target population, mostly when it comes to dealing with people in the target area. The company’s current logo does not effectively represent all its audience groups because the logo does not embody the brand. For many customers, the first impression is always the key to everything, especially for newcomers who do not know the company or the services it offers (Cantor, 2020). They will look at the logo as their first experience to help them understand what the brand is about. If the logo is of high quality like the one for FedEx, it will help clients get a better picture of what to expect from the company. For example, for FedEx, clients will quickly tell that the company is all about delivery because of the arrow inserted between the letters in the logo.

Additionally, the company’s logo does not effectively represent their audience because, by looking at it, it is not aesthetically pleasing. When discussing aesthetics, it is better to understand that the logo needs to contain individuality. FSLC’s logo lacks a sense of individuality because it has some similarities with many other logos, for example, the Child Doctor logo, which is about a child’s health. This will confuse clients that are new as they will also think that the organization is about a child’s health. Clearly, this shows that the company’s logo does not represent its audience because it lacks something to talk about counseling and caregiver support services, which are vital for an individual to understand its role.

Changes to the Current Logo

For the logo to effectively communicate to the client and ensure that they are reliable, it is essential to consider that it embodies the brand itself. The logo needs to contain some detailed information on counseling, support services for caregivers, and the Latino educational continuum to ensure this. This can all be represented through a simple diagram where a piece of art expresses every piece of information. For example, it can employ a drawing of someone taking care of an older person and another showing individual learning, which can also represent therapy at the same time. Through the use of such a diagram, will be a unique logo with detailed information on what the company consists of.

Additionally, the logo needs to adapt to different conditions and environments easily. This is because the logo will be placed in its area of origin and placed in different locations where there is stiff competition from other companies that offer the same services. Making sure the logo is adaptable will make it easier for it to be seen at different locations as it will be able to stand out. Moreover, making the logo unique will ensure that it does not blend into the crowd but is easily identifiable by all clients as it is visible to all.

Significantly, when making the logo, it is crucial to make sure that it is memorable and identifiable by all. Here, the logo will be able to speak for itself, making it stick to a client’s mind when they are trying to find various products. This will make it easy for them to identify it because they will remember its appearance. An excellent example of a memorable logo is that of the Coca-Cola company as it speaks for itself to everyone who comes across it. However, when trying to make sure that the logo is memorable, it is vital to consider it is functional because it will efficiently serve its functions well. The logo can be placed on t-shirts, the company’s website, and business cards of company workers to achieve this. By considering all these factors, the company can change its logo appropriately to ensure that it addresses all client issues, and has a clear message.

Independent Client Group Brands, Identities, and Logos

When developing an independent client group brand, it is important to consider the following:

Defining skills and services offered by the company. Here, an individual needs to identify the company's unique skills and services and then write them down. Through this, it will help the company identify the best skills and services they provide and some of the target clients that can benefit from such skills. Secondly, one needs to study clients, enabling them to identify which ones will benefit from the business (Aitchison, 2012). To achieve this, an individual must analyze both past and present clients by looking at their demographics and psychographics, which will help in better understanding the clients. Afterward, it is essential to compare the list from both parties and then make an analysis that will help define the company’s target market as one will understand every client's needs. Lastly, one needs to investigate their business competitors. This will help to identify the strengths and weaknesses of the competitors. The company will then use the information provided to its advantage and ensure that it satisfies all client needs.

Advantages of Independent Client Group Brands, Identities, and Logos

The main advantage here is that it gives a long-term view. This is because the company will have to adapt to the changing market demands, which are continuous. Lacking corporate structure enables the company to be flexible, meaning it can move in any direction as it also has better-coping mechanisms. Additionally, the company can be confident when marketing its products because it is not controlled by shareholders who limit how the company uses some products.

Additionally, collaborating with others is another advantage a company can have here because different organizations will be willing to work with them to achieve their expected targets. An independent agency helps to protect, guide, and educate its consumers.

Disadvantages of Independent Client Group Brands, Identities, and Logos

The first disadvantage is the availability of pigeonholes; for example, when a company tries to establish a strong brand and it backfires at the time, the company needs support due to the changing market conditions. Additionally, negative attributes might be associated with a product, making that adverse event attached to the brand.

Ways to Create Brand Awareness

For FSLC to create its brand awareness, they need to consider making a custom hashtag for Instagram. Being in a modern world, this will be a great way to enable the company to reach a larger audience as many Americans use this social media platform. Additionally, the company can participate in some local events or sponsor them, which will enable viewers to see them and understand what they offer. Lastly, to facilitate their development, the company can try to run ads on various social media platforms and use posters in the community for them to be seen.

References

Aitchison, J. (2012). Cutting Edge Advertising: How to Create the World’s Best Print for Brands in the 21st Century, Third Edition. O’Reilly Online Learning. https://www.oreilly.com/library/view/cutting-edge-advertising/9780133412369/.

Cantor, A. M. (2020, June 11). How to evaluate logo quality. https://99designs.com/blog/logo-branding/logo-quality/.