Free Essay: Content, Communities, Links and Linking

Search engine optimization (SEO) involves more than just ensuring that a website’s content is filled with keywords that internet users can search for. It is about a site owner optimizing several different things in order to increase the likelihood of earning a top spot on a search engine’s results page. Online community forums can help a brand’s SEO, although it is not just any community that can be useful. Communities based on a certain social media platform are unlikely to offer the brand an SEO boost. Thus, it is advisable for a website owner to go for a branded community forum.

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A branded community is one that is hosted as a business website’s extension. These communities gives the site owner control over several crucial SEO factors that play a role in improving the site’s rank on SERP(search engine results page). Communities are among the best ways to provide visitors with self-service support, which is what potential customers want. Giving customers what they want boost’s a website’s popularity. In addition, the communities have an impact on various SEO ranking factors such as keywords.

Strategic internal linking is quite a powerful SEO technique, particularly for content marketing. For a website’s content to attain a high ranking, it requires links. Internal links are those that link a certain page on a website to another page. A Search engine is in a better position to find pages and posts if they are linked to from somewhere on the World Wide Web. Internal links connect a site’s content and give search engines an idea of its structure. They can set up a hierarchy in a way that allows the site owner to give more link value to the most important posts and pages.

A notable linking strategy that involves using internal links to increase the traffic flow to a website is all about creating a lot of content. To create many internal links, the site owner needs to have many internal pages. When there is a lot of content, there is plenty of linkable content. Simply put, the more the links to different pages of a site, the better the internal linking strategy. Certain strategies propose some rather complex layers of webpages, a math-based formula for the number of links, and loads of content. All that does not really matter given that internal linking doesn’t have to be characterized by derivative charts and organizational spreadsheets.

A website’s content impacts SEO in various ways. While SEO and content marketing do share certain similarities, they happen to be two different strategies that can be used at the same time to attract more traffic to a site. Quality content is a must for SEO. In the past, popularizing a site required different kinds of content. A site owner could get away with shallow articles based around a certain target keyword for SEO. This is not to imply that it’s not possible to rank such articles. It is just much harder to rank it nowadays than was the case before. Over the last few years or so, the content required for search engine optimization has begun to resemble what is needed for content marketing. The top priorities for SEO are quality content and value. By using content effectively and optimizing it for different channels, a site owner can easily increase the resulting traffic.

References

Tsuei, H. J., Tsai, W. H., Pan, F. T., & Tzeng, G. H. (2020). Improving search engine optimization (SEO) by using hybrid-modified MCDM models. Artificial Intelligence Review, 53(1), 1-16.

Zhang, S., & Cabage, N. (2017). Search engine optimization: Comparison of link building and social sharing. Journal of Computer Information Systems, 57(2), 148-159.