|Type of paper:||Essay|
|Categories:||Marketing Sociology Customer service|
Essay Sample #1 - 'Customer is always right' principle in customer service
The slogan 'The customer always right' is a main mentality with most of the people. In most cases you find that the sellers or business people rely on the customers to sell their products. Without customers products cannot sell. Therefore i agree that the customer is always right. It is very important for the seller to always consider the customer's needs and listen carefully to what the customer says.
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In most businesses, customers have their rights and which should be observed by the sellers or the administration. Although under some circumstances the customer might be so harsh and sometimes wrong about what he/she is arguing, the administration or the sellers should liaten to know what the customer compains about. Also in the case of the customer, the seller should consider customers feelings so as to keep that customer and not to lose him/her. Businesses can only grow due to customers amd without customers no business at all.
Moreover, ensuring customer security is a very important aspect to ensure so as to grow a business. Customer security in this case might be how you treat the customer, if the customer's confidential information is kept a secret by the seller, is the customer satisfied by the services or products sold to him/ her? By ensuring this, the customer will always feel safe and therefore come back again and again. Therefore incase a customer complains about something, the seller should be in the first line to ensure that it is fixed and client is satisfied.
On the contrary, some clients might be stubborn and so harsh on the sellers. This would make it so hard for the seller to understand the customer and offer the services or sell products as required of him/her. Dealing with this type of customers would be so hard. Some customers always need to be right even when they are wrong. They might need to be listened to and actions taken immediately to solve the same. In real sense, it would be so hard because the client wants to be right when it is evident he/she is wrong. Therefore under some circumstances, the customer as well might be wrong. From this issues, the customer might be raising problems where their really seems to be no problems. However, it is the seller first to listen and consider the customer before quick judgement. Maybe under some circumstances, the customer might be certain of what he/she is talking about of which the seller would not be having knowledge about the same.
Im conclusion, it is always very important to consider customer's needa first, whether right or wrong. Customers sustain businesses and keep them growing. Without customers there would be no businesses. Therefore, i strongly agree with the phrase, 'The customer is always right.' Most customers understand about services and products therefore when they complain they are certain about what they are complaining about. There must be an issue when a customer complains therefore it is very important for the seller to consider the customer first and consider he/she as always right when solving issues.
Essay Sample #2 - Is the customer still always right?
The slogan, "The customer is always right", was popularized by several companies in the 20th century and onwards. Companies used the phrase as a way of making the customer feel special by instilling into their staff the mentality that they should behave as if the customer is right even they were not. However, i disagree with the statement for the reasons that will be discussed in this essay. It is important to note that the phrase was based on opinions and not on the experience that companies have while serving the customers.
I do not believe that customers are always right since their actions will not always be correct in the eyes of who they interact with every day. Therefore, the approach that companies use in popularizing that the customers are right should not be considered as the best management decisions that any company can make. The phrase considers the immediate satisfaction of the customer without critically examining the whole customer experience. The management of any company should consider the outcome of the customer experience since the result will be significant in finding ways to improve the company in the long term. Notably, the customer will not be satisfied when the product is not what they wanted even if they are treated well by the customer service providers. It is important that the management take into consideration the amount of time and skill that their employees take to ensure that the product is exceptional. Creating a happy customer experience is the goal of every company but the company strategy should not fail to recognize the expertise that their employees have put in bringing the product to the consumers.
Employees of the company are robbed of their confidence to perform when they are pressured while undertaking their duties since the company management always ensures that they are performing as according to the customers wishes. However, in ideal situations, customers should express their views on how the product should be by for instance completing a survey on how the products should be. The employees should then take into the consideration all these factors before making their final decision on the design and model that the product will be. However, what happens now is that the customers views are always taken firsthand without even consulting with the producers on what is feasible and what is not. Customers have different tastes and preferences and hence, companies should be aware that they cannot satisfy all their customers but they can achieve a level of satisfactions.
Companies should design a good customer service approach that will aim at ensuring that customers are satisfied with the products that companies are manufacturing. These approach will take into considerations the views of the customers before the company decides to make the product. As such, it is important to note that customers have different opinions which are not necessarily correct since they do not have the knowledge of the approach and technology that will be used to make the products that they will love. Therefore, their views are just a part of the product cycle and in no way can jeopardize the operations of the company.
The essay has discussed the reasons that support the argument that the customer is not always right. It is true that customers happiness are important but it should not be used to destroy the companies reputation in whatever circumstance. Customers are an important part of the success story of companies and that is the reason their views are considered in decision-making. However, they are not experts in the field of manufacturing and production and hence, they might not be aware of logistical situations involved during operations. Therefore, they are not always right in what they want although their views should always be used before any major decision-making.
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