USA Tourism and Hospitality Framework
Globalization opponents have always pinpointed that there are adverse effects whether the global forces could be marshaled to support and develop communities or not. In order for the global interests and the political interests to coexists, nations should know how to respond to the needs of the community and the tourists and in that context they will be able to connect different cosmopolitans and creating a civil culture that will attract and retain various entities (Berge, & Eliassen, 2010). Business leaders have worked with civic leaders in shaping the development strategy from investment to a positive force. As much as development have been enhanced in the different nations through globalization, there has been some differences between their undertaking in some of the sectors like within a tourism and hospitality framework. In this case, the study dwells on the United States and Switzerland.
Tourism and hospitality sector embraces nearly all the aspects of society. Apart from the economic importance it holds, it is so vast such that it develops a culture destination. The United States is ranked as the biggest tourist economy in the essence of air traveling in the world (Berge, & Eliassen, 2010). It has been identified that the tourism industry and the US travel which goes in handy generates nearly $1.6 trillion in the economic output that was conducted in 2015. In the real sense, it means that more than 7.6 million of jobs were granted in the USA (Lennon, & International Forum on Tourism Statistics, 2003). While the majority of the activity in the industry is domestic, the expenditures that are gained by the international visitors in the US amount to $ 246.s billion yielding $97.9 billion trade surplus for that year.
The hospitality and tourism industry in the USA incorporate 25 subsectors which allow the three sectors to obtain its framework so as to produce services that attract more visitors (Hudson, 2008). The three sectors that form a service framework include accommodation sector which accounts for nearly 18 % of the total travel and tourism in terms of total output, air travel which accounts for the 17 % of the related spending and the food and services sector which accounts for the 16% of the other relevant expenditures (Lennon, & International Forum on Tourism Statistics, 2003).
In the accommodation sector, the United States formed a highway hospitality and service business because it is the largest privately held companies. The accommodations allow it to target more than 180 traveling Plaza; the plazas feature showers, lounge, the internet, laundry facilities and banking services (Gossling, Hall, & Scott, n.d.). With regard to tourism attraction, growth in this industry is expected to emanate from USA. Theme parks was forecast to grow 3.7 % in the USA in the year 2005 to 2009 (Lennon, & International Forum on Tourism Statistics, 2003). With the statistics showing no fewer than 176 million people visited the popular parks in North America in 2005, the growth would be a better framework to anticipate its economic growth.
The framework employed by the United States also included enhancement of marketing services since tourism and hospitality sector involves goods and services (Gossling, Hall, & Scott, n.d.). The goods are to make the measure, test and evaluation exceed a greater challenge while services distinguish the products using the four characteristics below.
Intangibility was the issue corrected-which indicates that people who boarded the plane had products that could not be felt, tasted, heard or even smelt. In this manner, they could reduce the uncertainty that was caused by the intangibility services, and the promise of a safe delivery was made.
Inseparability- the product was not to be created or even delivered without the customerts presence, the food in the restaurant was made outstanding so so terrible customer services could not affect the experiences in the service setting.
Heterogeneity- the delivery of quality services and the provision of services whereby the same person is allowed to deliver different levels of services (Gossling, Hall, & Scott, n.d.). The act would mark the difference in tolerance and friendliness as the day wears on. Lack of consistency was improved since it is a major cause of customer dissatisfaction.
Perishability- the storage of services could not be stored since services are made to maximize revenue, and they should manage the capacity and demand since they are not allowed to carry forward unsold inventory.
Tourism and Hospitality Framework in Switzerland
Switzerland is one of the tourist country that is developed and it has been ranked to those with the requisite purchasing power. As early as from 18th century the beauty of the Alps was admired by the travelers from all over Europe (Prideaux, Moscardo, & Laws, 2006). The developments were furthered by the entire sequence of innovation like the rack railways, rail system, luxury hotels and winter sports.
In 1999 the per capita GDP was considered to be the highest in the world, and it has been growing at the rate of 3% annually. The rate of unemployment was 2.1 percent, and the inflation rate was low (Lennon, & International Forum on Tourism Statistics, 2003). Switzerland has a lengthy custom of tourism. It has been the countryts leading export sectors for more than one century. The town and the congress-centered tourism has gained considerably in significance particularly in Geneva. Tourism is the third biggest export sector that is behind electric machinery and appliances and chemicals. Tourism represents 10 percent of the total export made.
Swiss policy was introduced to help the country of Switzerland achieve not only the economic objectives but also the social and environment aims. Tourism with a tradition like Switzerland can have a beneficial effect on economic growth and employment (Hudson, 2008). The aim must of the policy was to guarantee the condition framework that can help the sector to develop in a positive manner.
The framework in Switzer land allows the creation of favorable conditions which works to create a greater acceptance of tourism. The attitude of the native population of Switzerland is of great importance to the industry since it is essential to the quality of tourism product (Hudson, 2008). The framework also involves promoting innovation in the sense that adaptation of new challenges and affordability of necessary financial resources for research and development is for advising the tourism companies.
The improvement of international framework conditions allows the interest need to be defended on the world stage and in particular liberalization of tourism and blocking like the foreign restrictions. The framework works towards the enhancement of the Switzerland brand image and ending up stimulating demands by improving the means of communication (Prideaux, Moscardo, & Laws, 2006). With the strategic products being developed so as the individual's services are integrated into the products and with the influence of destination leadership, the monitoring shifts in demand would make the situation better.
Improvement of the service quality is a key point in the tourist services whereby for excellent services and price ratio together with high quality to be guaranteed, focusing on overall quality rather than individual quality is the key point. The promotion of telematics ensures that internet markets are more enhanced thus promoting customer access to any precise information on the Swiss tourism and the hospitality sector. With issues like the attraction of the enthusiastic labor force, the few native speaker allows Swiss to make use of foreign labor whereas it is important to rationalize repetitive and boring tasks so as to improve the sector and increase the share of native labor. Promotion of structural changes where accommodation is a serious concern might give the hotels and hospitality businesses a way out to encourage cooperation and rationalization, therefore, enhancing sector profitability.
In a nutshell, different frameworks and rationale have been put forward to indicate the various approaches that the two countries settle in to make the hospitality and tourism sector appear in the global perspective. With the approaches being distinct they also seem to serve one purpose, and that is development, enhancement and improving the industry so as to boost the economic significance that each brings to the country.
Berge, P., & Eliassen, S. (2010). Hospitality and tourism management (1st ed.). New York: Nova Science Publishers.
Gossling, S., Hall, C., & Scott, D. The Routledge handbook of tourism and sustainability (1st ed.).
Hudson, S. (2008). Tourism and hospitality marketing: A global perspective. Los Angeles: SAGE
Lennon, J. J., & International Forum on Tourism Statistics. (2003). Tourism statistics: International perspectives and current issues. London: Continuum.
Prideaux, B., Moscardo, G., & Laws, E. (2006). Managing tourism and hospitality services (1st ed.). Wallingford, UK: CABI Pub.
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