Strategic management questions
The culture web is an important instrument to use when dealing with the management change in an organization for diagnosis of the culture status quo (Pride & Ferrell, 2014). It represents the paradigm of the organization as well as its manifestation concerning the behaviors day in day out. These are the assumptions that tend to be core to the customary practices of the company. The social web helps the managers of the company and management change crew to assess key areas of strength and weakness of change management initiative. Advertising sales have accounted for over ninety percent of Google’s total revenues in the previous years. With the strategy in advertising sales to deliver cost-effectively, targeted, relevant ads that are useful to the end user, advertising dollars have provided a lot of revenue income for the company.
Routine behaviors by members of the organization are seen as they carry out their day to day activities. It is difficult to make alterations to these behaviors though they are seen from both the internal and the external perspectives. The behaviors of members of Google Company are reviewed in the annual report that rewards the work of each who contributed to the success of the Company.
Rituals will reinforce the culture of the organization. These are the actions and the incidents that bring to light the important aspects of the organization. A good example is the rites of integration in Google. The annual report by the company ensures the players of the company are recognized for their success contribution to the company. This brings about the integration of the team and at the same time ensures they work towards the important aspects of Google as a company.
Stories that relate to the members of the organization, the successes, failures, and even the leaders of the organization are important in the cultural web. They can be told by one to another member of the organization or by a member of other people who are not of the company. They tell clearly what is or is not important in the organization considering the perspectives of the individuals involved. The story told by Google in its history shows the success of the company and recognizes some members as the major players in the contribution to its success. This brings up a good relation between the organization members and their roles in the success of the company.
Symbols reflect the type of culture in the hierarchy where executives have reserved access, titles reflecting perceived status. The reward systems and the structure of the organization are part of the symbols in addition to offices, cars, and logos. Power structures influence the major assumptions within the organization making the most powerful grouping associated with core beliefs. An example for Google is the success attribution to the leadership in the History of Growth of the company. Google would not exist as it does today were it not for the work done by its leaders. The Google report for the year 2009 stated that the future depended on the continued service of key members of the senior management team.
Control systems are the measure and reward tools highlighting what is crucial or otherwise in the organization. A good example is the bonus scheme based on selling high incentives making one uneasy in shifting to cultures aimed at teams and quality rather than numbers. Google Apps exist to improve the web for users while at the same time ensure the provision of the advertising avenue. The advertisement has been seen to be one of the most significant revenues generation assets for the Google Company.
Organization structures will reflect roles and relationships while paradigm gives a summary of everything while it puts emphasis on behaviors in the other parts of the web. The organization structure recognizes some members as the major players in the contribution to its success. This will eventually lead to a good relation between members. Paradigm summarizes everything and relates it to the behaviors in the other sections of the cultural web of the company for rewards of success for the company members.
Strategic management exam questions and answers
Google has offered products to almost the whole population around the globe. The strategy of differentiation, however, involves the development of specific unique abilities that make the company competitive in the business. The company has developed outstanding products that put it on the map far much greater and more populous compared to the competitors (Dess 2012). The unique quality is achieved due to the high scales of innovative activities within the company. The expanding assortment of its items, comprehensive of Google Search, Google Fiber, and Google Glass is an indication of this advancement under the separation nonspecific procedure. The Google Search calculation additionally develops after some time to guarantee upper hand against the company's major competitor among others.
The bland technique of separation implies that Google must keep up its upper hand in light of uniqueness. It is of basic significance for the firm to keep advancing. A relating vital goal is to grow new items or keep enhancing existing items. This way, Google has a future ability to ensure that it has a competitive merit over the competitors using a generic strategy of differentiation to beat threats of competition from the technology companies around the world. The concentrated development procedures of market infiltration, showcase improvement, and item advancement are of generally equivalent significance in Google's business. The organization keeps on extending and develops its worldwide nearness through the escalated methodologies of the market entrance and market advancement. As an exceedingly creative innovation firm, Google's business development likewise fundamentally relies on upon the escalated procedure of item advancement.
Google has relied on market penetration to grow. The intensive growth strategy in the USA has its sole attribution to the aspects of market penetration. The organization is one of the leading companies in the United States. In any case, in different nations, Google straightforwardly goes up against other huge web search tools and web-based publicizing firms. This proves there is a stiff competition in the market from other companies that offer the services offered by Google. In this way, in the market infiltration serious procedure for development, Google keeps on taking a stab at a greater share of the worldwide web-based promoting market.
Google is also working on a market development strategy that it uses intensively for growth from Market development. Web search functionality is an indispensable feature of the internet that Google considers essential for their business. Advertising sales have accounted for over ninety percent of Google’s total revenues in the previous years. With the strategy in advertising sales to deliver cost-effectively, targeted, relevant ads that are useful to the end user, advertising dollars have provided a lot of revenue income for the company. Google would not exist as it does today were it not for the work done by its leaders. The Google report for the year 2009 stated that the future depended on the continued service of key members of the senior management team on market issues.
Innovation by Google puts it at a higher position to be strategic through product development. This is the intensive strategy for growth seen from how Google invents new products to face off competition and continue growing. Google has continued to develop new products and put them on the market. These include the driverless car and the Google Glass. New models of Nexus mobile devices have been developed by the organization to see its future prosperity. This has seen the company generate more income in the process ensuring a strategy of intensive growth. Google Apps exist to improve the web for users while at the same time ensure the provision of the advertising avenue.
Dess, G. G. (2012). Strategic management: Text and cases. New York: McGraw-Hill/Irwin.
Pride, W. M., & Ferrell, O. C. (2014). Foundations of marketing.
R.Duane Ireland, Robert E. Hoskisson, Michael A.Hilt, (2012) The management of strategy.
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