Presentation Example on Social Media Marketing for Ford Motor Company

Slide 1

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A company should be able to reach to the clients through advertising.

The use of social media sites is one of the approaches that can be used to reach to as many potential customers as possible.

A company should come up with a marketing strategy that involves the use of the internet to get to customers.

Ford Motor Company is one the recognized companies which have used social media successfully in marketing.

Slide 2

Ford Motor Company

Ford Motor Company was opened on 16th June 1903.

The goal of the company to produce cars which were environmentally possible and suited to all types of clients in the luxurious and middle -class.

Ford is associated with the manufacture of vehicles and car parts (Kreipke, 2003).

The headquarters of Ford are found at Dearborn, Michigan.

Currently, the organization has about 202,000 workers.

Speaker Notes

Ford is involved in the large-scale manufacturing of cars and their parts and thus the need for the large industrial workforce. Since the establishment, Ford has been able to enter the world market, being among the largest car manufacturers in the world. The success of the company has been contributed by their operations such as in marketing and manufacturing not only for the luxury brand but also making the cars affordable for other people.

Slide 3

Use of Social Media to Influence Others

Ford has used social media to market its products thus influencing others.

The company has a unique blog which they use to post any new images of their new cars or any changes made on previous vehicles.

An innovative layout is used in the blogs giving the viewers the ability to read the article related to it, follow and comment.

A sharing option is also provided where the customers can share with their friends about the Ford products (Hemann and Burbary, 2013).

Speaker Notes

When Ford has manufactured a new product, they share the information with the clients and potential customers. The blog is free to be liked and followed by any person thus can be used by any person in the world. Some of the information is posted in video form so that client can see all the parts of the vehicles and how they will be used. The video is able to show all the parts of the vehicle and the qualities it possesses.

Slide 3

Social Media Platforms

Blog

Facebook

Twitter

YouTube

Flickr

Speaker Notes

Facebook and Twitter are used to post the recent operations at Ford to keep the customers informed about the new cars that are being produced. When the vehicles are advertised, customers are able to inquire about any concerns they might be having such as the cost, quality, environmental safety and such information. The videos, on the other hand, show all the car qualities thus letting them know about what they will be buying.

Slide 4

Results of Using Social Media

More customers

Creating awareness on the existence of Ford internationally

Increase in profitability

Speaker Notes

Through the use of social media, people throughout the world are reached at, and they are able to understand the car types which are provided at Ford Company. It attracts customers after learning the qualities of the cars and deciding on which they want to purchase. Ford Company is marketed internationally; it increases the chances of attracting customers which means that the profits will be improved and the business will enlarge.

Slide 5

Change Created by Use of Social Media

Positive change through an increased number of customers (Panda, Dehuri and Wang).

Adverse change through negative publicity which may destroy the company brand.

Speaker Notes

The use of social media has made the Ford Company better placed in the international market. The business is able to market and advertise their products thus making potential customers ask and even buy the cars and car parts manufactured in the organization. Through the social media, people can incite each other against the company in case of any issues, and it may lead to loss of customers and destruction of the company brand.,

Slide 6

The success of Accomplishing Goals

Ford Company has been very successful in the use of social media for marketing

The executive and the board of directors are used in the social media marketing strategy thus making it a success (Information Resources Management Association, 2018).

The success is created by the social buzz created through the internet.

Crowdsourcing content is done through Fords Fiesta movement website.

Speaker Notes

Crowdsourcing helps determine what the customers expect from the company thus guiding Ford in the changes in the cars that should be carried out. The customers and potential customers are able to communicate through the different social networking sites. When the company management is involved in the marketing plan, they are able to support the operation and make sure that everything is conducted correctly for the benefit of the company.

Slide 7

Secrets to Fords Social Media Marketing Success

Social media helps Ford create loyalty with the customers

It is an effective marketing approach

Through social media, Ford is able to show that they care for the people and they are passionate about them (Gondek, 2011).

It is a way of creating communication between the company, workers and customers.

Speaker Notes

Most customers do not trust the operations of corporations and believe that they might use materials which are of low quality. To overcome the issue, Ford ensures that they market themselves in a way that customers will trust them. Some of the videos posted show the manufacturing process so that customers can be let into what happens. It is an effective approach due to the emotional appeal where customers feel that the organization cares for them and provides only cars which are the best quality. When an approach of communication is provided, any issues being faced are solved, and understanding gained.

Slide 8

Secrets to Fords Social Media Marketing Success

Social media helps Ford create loyalty with the customers

It is an effective marketing approach

Through social media, Ford is able to show that they care for the people and they are passionate about them (Gondek, 2011).

It is a way of creating communication between the company, workers and customers.

Speaker Notes

Most customers do not trust the operations of corporations and believe that they might use materials which are of low quality. To overcome the issue, Ford ensures that they market themselves in a way that customers will trust them. Some of the videos posted show the manufacturing process so that customers can be let into what happens. It is an effective approach due to the emotional appeal where customers feel that the organization cares for them and provides only cars which are the best quality. When an approach of communication is presented, any issues being faced are solved, and understanding gained.

Slide 9

One Improvement that should have been made

Responding to the customers should be improved

At times, not all customer requests or comments are addressed

It may lead to complaints which might affect the Ford Company.

Speaker Notes

Ignoring some of the customer comments may cost Ford Company. Some information is necessary such as complaints which compromise the brand of the business. When there is negative information on the internet about the company, customers will begin to doubt their authenticity, and they will lose their loyalty, and the overall effect will be loss of customers thus reduction in profitability.

Slide 10

Conclusion

Social media advertising helps to reach a large number of potential customers.

Ford is able to market their vehicles, and it has helped in improving their profitability and reaching to a wider audience.

Through social media, the company is able to get to the customers through emotional appeal, and they are attracted to supporting the operations of Ford Company and loyalty is boosted.

A social media marketing strategy involves even the management and the directors so that they can support all the operations.

Through the different social networking sites such as Facebook, Twitter, and blogs, Ford advertises their products, and it is one of the reasons that the company is successful.

Slide 11

References

Gondek, C. (2011). The product Ford Fiesta: A Marketing Analysis - Part I & Part II. Munchen: GRIN Verlag GmbH.

Hemann, C., & Burbary, K. (2013). Digital marketing analytics: Making sense of consumer data in a digital world.

Information Resources Management Association. (2018). Social media marketing: Breakthroughs in research and practice.

Kreipke, R. C. (2003). Ford Motor Company, the first 100 years: A chronological picture history of Ford Motor Company over the first century. Paducah, KY: Turner Pub. Co.Panda, M., Dehuri, S., & Wang, G.-N. (n.d.). Social Networking [recurso electronico]: Mining, Visualization, and Security.