Paper Sample: A Marketing Strategy of a Coffee Business

Supply chain management is a collection of activities that entail executing and planning. The supply chain mainly aims at the effective sourcing of raw materials, refining the natural products into final products, and transposing the final product to the consumers (Christopher and Martin np). Numerous supply chain activities, such as trans-positioning the products to the consumer, are outsourced from other firms. The ultimate aim of a supply chain is to enhance cooperation and capable of the transfer of goods to the end-user. This document critically analyzes a specific supply chain the various merits, demerits, and challenges associated with it, and the many restrictions involved in the process.

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Several factors undergo analysis before introducing a product to the market. The first factor to consider is the pricing of the product. Pricing is a significant factor that determines and is influenced by the cost of production, profit, and product value. Another factor is the market's location or the product (Christopher and Martin np). The appropriate situation of the product stores or distribution outlets should also be a very significant factor. Even considering the product's target consumers to be marketed is crucial to avoid selling the product to inappropriate consumers. In the process of identifying the relevant marketing audience, it is also essential to add value to the product by, for example, adding some incentives to the product to entice the consumers, for instance, in the grocery store.

A marketing process also comprises the of involving mostly human interaction between the staff and the potential customers to ensure success in marketing the products (Homburg et al., 378). Another factor to consider is promoting the product to the market to create the product's publicity and increase its popularity among the consumer. Promotion as a marketing strategy involves different strategies that can be utilized depending on the applicability of the method. Some challenges encountered in a supply chain include a complex supply chain due to several channels to the market, the risks involved in the supply chain, and the varied consumer demands.

There are various suppliers in a supply chain, including manufacturers and vendors, wholesalers and distributors, and affiliate merchants. The most effective supplier is wholesalers and distributors. Also, in the supply chain, their various factors that directly impact the chain. They include politics and social trends. Politics may directly affect the supply chain, where it may influence where to strategize and position the chain (Boddewyn and Jean 90). Another factor is social factors, which describe how people live in a potential location of the string. In the social aspect, product branding is done in such a manner that the community understands and is familiar with it. In an attempt to supply coffee, there are child labor issues involved in the supply chain, where children were also involved in some promotions and carrying the goods from one place to another. In the coffee supply also, there were import restrictions and the taxations imposed on all imported products.

SUPPLY CHAIN FOR COFFEE PRODUCT

Works Cited

Boddewyn, Jean J. "Political aspects of MNE theory." The Eclectic Paradigm. Palgrave Macmillan, London, 2015. 85-110.

Christopher, Martin. Logistics & supply chain management. Pearson UK, 2016.

Homburg, Christian, Danijel Jozic, and Christina Kuehnl. "Customer experience management: toward implementing an evolving marketing concept." Journal of the Academy of Marketing Science 45.3 (2017): 377-401.