LA Galaxy - Free Paper Example

Introduction

LA Galaxy is a soccer club that has been taking part in competitions with Major League Soccer (MLS) professionally. The team has been victorious over the past decade due to efficient leadership. According to Kerin and Hartley (2017), the team has won MLC winners in 5 competitions, regular-season champions 4 competitions, and conference champions nine times. The club remains outstanding compared to others due to its effective strategies put in place. LA Galaxy has made part of their club for fans, including the Latino community, the Supporter club, and Trendsetting Youth and Group (Kerin and Hartley, 2017). Their unique marketing strategy, branding, and social media involvement have contributed to the club’s success and growth. In consideration of LA Galaxy strategies of winning the market, the case assessment will spot potential improvements where the marketing team can focus on releasing significant results.

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Various Factors

Various factors determine the success or failure of a new product or service being launched in a market. These factors are dependent on market availability, competition, consumer preference, and the process used to develop the product. New product success in the market most relies on how superior the quality is, unique feature the product has that benefits the consumer, low cost in comparison with competing products, and its solution to problems which customers had from other existing products. To have a successful launch and landing of a product, LA Galaxy management should be prepared for various outcomes. These include fast growth, listening to critics, testing products, and meeting expectations of their clients.

Branding and alternative branding strategies are significant in marketing strategy. They aid in building brand equity, which is a much-needed value by the LA Galaxy. Various branding strategies include individual branding, brand extension, crowdsourcing, name-brand recognition, altitude branding, private label, and no-brand branding (Ximena, 2018). Utilizing a few of these strategies at a time will maximize the chances of a successful product basing the argument on the LA Galaxy audience. I would recommend a combination of crowdsourcing, private label, and brand recognition.

Marketing Strategies

It would be advantageous for LA Galaxy to use its strong brand recognition in keeping the drive of both new and old consumers. Most new consumers are millennials who no longer use the traditional methods to source for data. Media sources such as billboards, newspapers, radios, or tv are outdated according to the current generation. Thus, most of them rely on social media. For your product to reach the target, you must be informed of the current social media frenzy, such as Pinterest, Instagram, TikTok, Facebook, and YouTube (Moorman, 2017). Another rising challenge would be getting people to attend these events. This can be solved by promoting crowdsourcing and brand alliances. Additionally, LA Galaxy should get more brand partnerships, creating a Video on Demand content, involve consumers by having sports contests, as well as using social media to share content and photos (Linchpinseo, 2019).

Given LA Galaxy has die-hard fans already, they aim to maintain the fans’ happiness. The club can also use this as an advantage to get promising new potential customers. This is possible when fans wear their apparel and post about the club on social media platforms. To accomplish this, the club must include mote creativity and uniqueness.

Marketing strategies combined with social media strategies will significantly improve club greatness. LA Galaxy should consider strategic factors such as keeping up with technology, creating social goals marketing, and knowing their competition. For instance, during the “Mic Drop” moment, LA Galaxy posted a video on Twitter that went viral and ended up with 51k likes. This was a big media explosion, according to them, because they were able to reach new customers who did not know about the existence of the club. This made MLS chose to reserve the culture of social media (Whispers, 2017).

Conclusion

In conclusion, LA Galaxy has a genuine and supportive fan base. To reach new younger consumers, the club and its management are required to focus on invented and more creative social media platforms. Keeping in touch with their consumers, knowing their competitors, and being prepared for the outcomes will aid in marketing their brand and outdoing their competitors. They are required to instill uniqueness and stay loyal to their brand as well as customers.

References

Kerin, R., & Hartley, S. (2017). Marketing. Mheducation.com. Retrieved 13 September 2020, from https://www.mheducation.com/highered/product/marketing-kerin-hartley/M9781259573545.html.

Linchpinseo. (2019). Sports Marketing Guide to Effectively Market Teams and Athletes. Retrieved from https://linchpinseo.com/sports-marketing-guide/

Moorman, C. (2017). 12 Tips for Integrating Social Media into Your Marketing Strategy. Forbes. Retrieved 13 September 2020, from
https://www.forbes.com/sites/christinemoorman/2014/12/16/12-tips-for-integrating-social-media-into-your-marketing-strategy/#65626156e53f

Whispers, F. (2017). LA Galaxy Should Be Praised for Their Social Media Strategy, Not Punished- Football News, Views & Transfer Rumors: football whispers. Retrieved from
https://www.footballwhispers.com/blog/la-galaxy-should-be-praised-for-their-social-media-strategy-not-punished/

Ximena, C. (2018). LA Galaxy Is Not Interested In “Internationality.” Retrieved from
https://www.portada-online.com/digital-media/la-galaxy-is-not-interested-in-internationality/.