Green Initiatives in Wine Production, Free Essay

Sustainability has progressively gained relevance in the growth in wine industry throughout the world. In recent time, wine producers have begun participating in various concepts of sustainability through green initiatives, which Implies the environmental soundness, social equity, and economic feasibility. The implementation of green initiatives has helped reduce the impacts of wine production on the environment. It has further formed an integral component of wine marketing. Winemakers have adopted many methods, and research indicates that many more ways may be discovered and hence implemented (Hamann et al., 2017). The success stories related to wine production across the world from the sustainable point of view are based on the implementation of numerous green initiative approaches. These include:

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Solar energy

Winemakers have increasingly adopted the use of solar, making it an integral component. The solar power has been described as a safe and clean energy alternative that can replace the current fossil fuels such as the coal and gas for the generation of electricity that in turn leads to air, water, and land pollutions. The use of solar panels for generation of electricity in wineries has helped eliminate these unsafe, unclean impacts from using conventional fossil fuels (Hamann et al., 2017).

Winery Water Conservation and Quality

The concept of water conservation has contributed to the success of many wineries across the world. Notably, these conservation strategies have helped allow them to save many gallons annually. Water conservation in wineries many involve the creation of green farm aimed at reusing the wastewater to irrigate the fodder crops and grains (Hamann et al., 2017).

Design Wineries

The type of design used in wineries has been a significant determinant of the success of many wine producers across the world. As part of the green initiative as well as the desire to succeed in the environmentally sensitive regions, factories have opted for a cellar with a roof constructed from recycled materials. This approach implies that the materials previously used for other purposes are made into purposeful uses in ensuring that they are not wasted and that the environment is not affected.

The use of honey in Vine production

The application of honey is among the latest methods through which the green mentality vineyards have increased their biodiversity. Notably, the hives tremendously contribute to vine pollination as bees facilitate the reduction of the number of insecticides applied in the vineyard. The reduced use of pesticides has helped prevent various forms of pollution such as those occurring in air, water and land. Many wineries still consider the possibility of raising the number of beehives in their farms to reduce any detrimental impacts on the environment efficiently.

Concerning the impacts of these sustainable techniques on the wine production, various studies have found that the application of the green initiatives is vital in the strengthening of the firm's reputation. Additionally, more efficient utilization of the resources and higher customer satisfaction are realized (Hamann et al., 2017). As part of the development of green programs, it is important to note that more still needs to be done within the wine industry, considering the current global environmental issues such as the climate change. Wine producers should now begin to think and implement the approaches designed to respond to the changing global climate efficiently. The result can be achieved through producing wines organically, using other forms of pest and disease control and creating environmentally friendly packaging material.

References

Hamann, R., Smith, J., Tashman, P., & Marshall, R. S. (2017). Why do SMEs go green? An analysis of wine firms in South Africa. Business & society, 56(1), 23-56.