Free Essay: Analyzing Mixed and Visual Rhetoric of Google Home Mini Ad

Published: 2022-03-11
Free Essay: Analyzing Mixed and Visual Rhetoric of Google Home Mini Ad
Type of paper:  Essay
Categories:  Advertising Google
Pages: 3
Wordcount: 825 words
7 min read

Google Home Mini is one of the recent Google products that are meant to make life easier regarding Google use. Launched on 19th October 2017, Google Home Mini ad is a voice-controlled speaker that can be used in various ways including entertainment through playing music. The gadget can also be used to answer trivial questions through "Google's intelligent personal assistant," make a shopping list as well as ask Google questions and create calendar events. The advancement in technology has also seen Google add the feature to connect your phone call to the home mini speaker and also the ability to use it to locate your phone in case of misplacement in the house. This Home Mini comes in various colors such as grey and coral red.

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The presentation of Google Home mini image avails an opportunity for us to analyze the mixed and visual rhetoric of the image. Being a contemporary gadget in the world where technology is at its peak, Google Home Mini gadget is slowly becoming part of our life. The purpose of this essay is to perform a rhetoric analysis of Google Home mini ad. Created by Google, the image of the home mini is in the context of digitalization of all the aspects of life, and it targets the scholars or anybody who uses Google a lot in their home or even office. Google Company perhaps intended to use Google Home Mini ad to reach to people who are much in Google tech and would like to have a Google Assistant in their homes. Google launched the ad into the market a time when many of their product's users wanted to get a voice control gadget that is compatible with Google products. Google Home Mini is the best voice control gadget especially to people whose life is deeply rooted in Google's ecosystem.

Appearing in light grey color, there is a suggestion of coolness and calming mood that is associated with Google Home Mini. Google Company used the grey color in the Home mini to bring forth the calming mood of the audience. Also, Google Home Mini ad has its lower part as well as the buttons being white; a suggestion of peaceful environment of Google Home mini. The white color is traditionally associated with peace, and it is not an exception in this case. The harmony created by the combination of these two colors by Google Company create palates that are very pleasing to the audience's eyes thus making Google Home Mini one of the fascinating voice control gadgets. Google Company wanted to express that you can have everything at your home just using Google in a simple way. The simplicity of the gadget and the work it does suggests how you can access information about the whole world compressed through a small ad like Google Home mini.

The ad portrays the simple style of this cool tool. The presentation with only four buttons and its small size can be viewed as a simple gadget that everyone can learn its use easily. Moreover, the presence of texts at the display implies that the user can talk to Google Home Mini, ask questions through it and get answers direct there. The text appears in question and an answer parts are suggesting the ease and speed this tool can bring to the user. Also, the font of the text displayed suggests formality thus suggesting the audience targeted is in formal settings such as academics. The image reminds the audience that Google Home Mini gadget will be used on a daily basis just like a pen. This is evidenced by the presence of the pen in the user environment where the ad is presented.

The sympathetic between the use environment of Google Home mini ad and the audience is softness and calmness. This is evidenced by the homogeneity of the grey color in the background of the desk where the ad is placed as well as in the Google Home Mini. Additionally, Google Home Mini ad has a shape of a metallic donut which shows the design of the product. The donut shape was used by Google Company to retain the company's homogeneity since it looks like the "Os" in the word "Google".

In conclusion, the interpretation of an image or any literature can be greatly influenced by its features. However, it is significant to analyze and scrutinize all the possible and visible features of an image before concluding it. Just like the image about Google Home Mini gadget has surprised me to realize that the Google Home Mini is the one used to communicate and display the text on the display window, it implies that the culture between me and the image was not one of the best before the analysis. Therefore, the importance of Google Home mini, as well as the message that Google wanted to pass via this tool, is evidently discovered through thorough scrutiny and analysis of mixed and visual rhetoric.

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