Facebook since its inventions have for long in its performance, showed its popularity globally, as one of the most used social networking, Facebook as compared to another social network has higher number of active users due to the efficiency experienced by the users in its usage and the general population of other users, for every monthly performance, Facebook has been estimated to have over one billion users who are active users in every month. Technically there is hardly a person in a developed world and developing the world who has not encountered the term Facebook and even in its function. It has created a very great platform that connects individual from different parts of the world, providing a good communication joint at a cheaper price and through the easiest means. Additionally Facebook as a social networking site enables one to have a communication with the friends through an exchange of videos, different photos and likes of different sites celebrities and other groups; this generally makes Facebook be considered as the site where one can create awareness and even promote and advertise services and goods ((Firm), Books, and LLC, pg27). Notably, Facebook as a social site enables embraces the normal actions and elements that involve socializing in our daily lives such as, the essential advantage in education, politics, sports, business and music. One is able to contribute by sharing his or her feelings and even the best and worst moments they feel on their timeline and even play games with friends for entertainment purpose
Though Facebook has proved to be one of the global services that is able to accommodate different people from different parts of the world, many people are coming up with a criticism and a negative reaction towards Facebook popularity. They are able to realize the reduction of popularity in the whole world. Technically considering the human beings characters at different stage in life, the more one grows older and older especially old parents and grandparent, they normally tend to have no time and even their interest on using social network services reduces by a larger percentage. Basically, when people tend to grow up especially in the old age bracket, they start prefer seeing people face to face and in a natural way. This makes them feel comfortable and appreciated, as compared to communicating and meeting others through the use of Facebook. Through the action that is taken into consideration by the old and the grown up, much is affected by the social networking site especially in Facebook.Facbook in its performance experience large amount of population who have size to become active users of their Facebook accounts for long as one year. Statistically, the large number of Facebook accounts users, who at one point have decided to stay inactive members have been most of the case identified t be grown up parents and old age period. Some to extremely extend and ends up deleting their account; some, on the other hand, decides to make their cycle small by focusing on maintaining only small number of friends. Whom they know and at least they can frequently check on. Generally, this idea is brought by age catching up with them and they tend to have little experience and achievements that they are able to be proud of and even boost for by sending pictures and videos when it comes to sharing of memories (Patricia). Online communication grows smaller and smaller to them and to one extent they start thinking of abandoning what is not necessary for their lives. With different stage of life development in life, considering different stages one has and its experience on Facebook, the grown-up people and the old people in the society, if t using Facebook as a social means where friends are checked upon to a total business platform where they spend much of their time on advertising, creating awareness of their product and services. Additionally, due
Considering the role Facebook used to play in the past and the existing role the social network site is playing today, Facebook can be considered to have lost his edge. In the recent past, Facebook popularity was known for its use in the social society, the application was used catching up with friends and families, knowing how the families doing and receiving update from friends who are far and even around you. It was decent enough and by then the sharing of videos on people's wall is not available. Majorly, Facebook was then recognized as one of the best social network when it comes to social networking. However, in the recent lives of social media, Facebook is perceived to have lost its popularity in relation to the way the some of the users who deactivated their Facebook accounts and left stated that face; people have ended up using Facebook to pursue different goals like bringing other people down through propaganda, some racist is also trying to make other people feel bad about their general skin completion bad and even ending up to discriminate them. Lot of hate speech has been going through the Facebook; this has been motivated by easy way by which communication can be spread to the whole world by passing a large amount of population. Most people private life has been exposed to shame there is no proper security put in place when it comes to the video and pictures analysis, some accidentally find their nude videos and pictures on Facebook. This has totally interfered with Facebook rating when it comes security of upload and downloads.
Globally, there has been the high level of technological development, a different innovative invention has cropped up , with new applications and social networking sites. Different social media programs such as twitter, Instagram,youtube,google and WhatsApp have sprouted out and are there in the market to face their long-term competitor Facebook.Increase of more unique and better programs has been taking away Facebook clients and most have started running to closing their accounts or finding other social firms to be so interesting until no time is given to log in to Facebook.The continuous innovation when it comes to technology and program development,Facebook is facing serious competition hence making the social network lose its edge (Daft and Marcic). Different new websites are also being expected to be introduced into the market, with another social network site. Some Facebook clients are leaving or deciding to stay on Facebook but become inactive for long.
Additionally, according to different products lifecycle, Facebook as a product in the lifecycle process, the product has the past from introduction stage to the growth stage and now Facebook is roaming at the maturity stage. This social media company has exploited almost all the available stages in the product lifecycle. In the growth stage the company experienced a boom, with a large number of people joining Facebook, at this stage still, Facebook was seen as a monopoly since it occupied almost all the market.Facebook staying in the maturity stage has been contributed to a large number of different social media networks (Ordaz). This has lead to a reduction in the number of clients joining different social sites like Instagram and twitter. For any company to survive in this stage they have to invest more and more by creating new ideas that will help in maintaining the existing clients and getting more clients.Facebook at maturity stage is taking no big chance to ensure new and innovative ideas that will make them gain more clients and maintain the existing ones. Not working hard to come out from the maturity stage is making Facebook lose its edge.
Notably, Facebook is losing its edge through the attempt and purchase of other competitors programs; this is at one point strange for a large social network company. Although the company is focusing the strategy of buying programs from competitors , to the users its a strange thing and it is a position of making them quit totally, some just want the originality of Facebook with no additional program on it.Facebook is now viewed as a social network which is not innovative and more dependent on others in order to develop and improve the performance; through trying to buy other social media applications for example snap chat and WhatsApp, no innovation has been portrayed by Facebook, they just want to apply and incorporate what has already been done (Miller).
Generally taking consideration on what Facebook used to look like in its original form, Facebook as been viewed to be a product that has with time changed from pursuing its original purpose. Many users are now deleting because of bullying and some being harassment due to insecurity loophole that Facebook has created. Some personal accounts have also been deleted because of the frustration as a result of physical harassment, mental reasons, and some personal reasons. This social media network on another hand has been now known for its bad reputation of allowing users to be bullied.Facebook dont take actions on issues like assault, threats, sexual harassment, different fights that has resulted from indifferences. With all the negative impact Facebook has impacted the social network is losing its popularity.
In counter-reaction to Facebook has lost his edge, the contrary reaction on the other side sees a big difference and a lot of positivity is driven, they have a positive feeling that that Facebook is quite a good source of entertainment and profitable for the loyal users. Facebook is a viewed as the place where families can meet emotionally if not physically even if the family members are too far from each other (Veer). This in return has provided a solution for different social problems. It is also informative in that this social network is able to spread information so quickly and effectively, one can also subscribe to news sources through Facebook which is generally amazing. Facebook provides for those individuals who are not used to watching the news insight on the current issues that are happening in the world. Now in current society individuals end up making businesses through the leverage caused by Facebook.It helps business owners promote their products through the simplest method of sharing information.
Daft, Richard L., and Dorothy Marcic. Understanding Management. Cengage Learning, 2012. Print.
(Firm), BottleTree Books LLC, Bottletree Books, and Editors of Bottletree Books LLC. Facebook Fanatic: Explode Your Popularity, Secure Your Privacy and Buzz Your Band on Facebook. Bottletree Books LLC, 2007. Print.
Miller, Matthew. Facebook Companion. John Wiley & Sons, 2011. Print.
Ordaz, Matthew. Adsense, Facebook, Google, Lies & Frauds -The One and Only Truthful Guide for Making Money on Internet and Becoming Internet Millionaire-. Lulu.com, 2010. Print.
Patricia, Dickenson. Increasing Productivity and Efficiency in Online Teaching. IGI Global, 2016. Print.
Veer, E. A. Vander. Facebook: The Missing Manual. OReilly Media, Inc., 2011. Print.
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