Business communication

Negotiating is an art that is learned and improved on with time. In some instances, people engage themselves in negotiations without even realizing that they are in a negotiation process.

A conflict can be described as a disagreement between two or more parties. The conflict is brought by the projection by one party that the other may influence adversely something they give care.

Culture is an innate characteristic of every human being. It is from our culture that we identify and judge ourselves, our environment and circumstances, and the people and events happening around us.

As a result of escalating worldwide globalization of the business, international negotiation takes a large part of the organization time. Also, academic research asserts that a cultural context shapes the negotiation activities.