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Brand Equity

Like many other business terms, brand equity is a common phrase, although many of the users of it do not fully grasp the concept of brand equity. Brand equity can simply define as the sum total of the brand value determined by the marketplace. Br...
7 Pages 
(1946 Words)
2017-09-01 08:51:12

Marketing management: A case Study of the Centralian College.

The school has a large catchment area as it cover over 1miloion square meters and serves over 25000 culturally diverse groups in Santa Teresa, Ntaria, Papunya, Yulara and others. The company can use culturally diverse population to drive its inter...
4 Pages 
(1051 Words)
2017-08-31 07:54:19

Marketing Techniques and Research

Cadbury was started as a manufacturer of milk chocolate in 1897 and is today the largest confectionary organization in the world. Its vision is to have an equitable and peaceful society that has no discrimination and is based on social justice pri...
5 Pages 
(1373 Words)
2017-08-31 07:45:24

Entrepreneurial Venture which is Electrical Appliances Company is a purely online shop that was launched and branded in 2000. Ao.coms main strategy was getting recognition through social sites like facebook, pin interest, youtube, and twitter. realized that...
4 Pages 
(1221 Words)
2017-08-09 08:58:36

What is The Elite Book Holder

The project group is set to use the best available resources to ensure that the quality of the end product is no match for the competitors. Elite Stationeries Co. Ltd has secured the most qualified team of workers to work on the project. The worki...
10 Pages 
(2762 Words)
2017-08-08 18:06:12


In 2013, Bright Stationeries Company Limited introduced a book holder to the market. The purpose of the book-holder is to accommodate books to enable organized storage at home, in the office or anywhere it is needed. The book holder includes a sup...
7 Pages 
(1800 Words)
2017-08-08 07:34:47

Customer Relationship Management as Exemplified by Oracle Corporation

Oracle Corporation is a USA-based multinational corporation that was founded in 1977 by Larry Ellison together with Ed Oates and Bob Miner. The company offers numerous products for its global customers, categorized as applications, engineered syst...
9 Pages 
(2445 Words)
2017-07-31 09:55:00

Marketing Principles and Practice

The agenda of this analysis is to provide a link between branding and the establishment of a consumer community. As basic marketing knowledge dictates, the success of any business is anchored and fundamentally determined by how strong its consumer...
8 Pages 
(2251 Words)
2017-07-20 15:03:06

Coding and Theme Analysis

As a company, have you ever been found yourself in a dilemma in terms of whether you should price your products lowly or highly? Definitely, at times, we have to grapple on whether to set prices that are a little lower than those of our comp...
2 Pages 
(668 Words)
2017-07-13 21:08:49

Marketing Plan of Horizon Tours

The service of choice for the marketing plan is a luxury travel package for an upcoming business, Horizon Tours. The company is a new entrant in the travel industry which will serve as an agency to plan traveling and events on behalf of its client...
28 Pages 
(7698 Words)
2017-07-10 16:55:19