Coca-Cola Marketing Strategy
Coca-Cola marketing strategy involves sponsorship in the lines of football, athletics, and education.
Travel and Tourism Industry Analysis
According to the travel and tourism industry analysis, challenges faced by First Choice Holidays PLC are concentrated on the transitions.
Customer Experience Research
Customer experience is one of the products used for interactions between clients and the business organizations for the entire duration of their relationship. The interaction between the two parties includes awareness, attraction, cultivation, d...
Customer Experience Findings
In recent times, customers have increasingly become smarter and highly connected. Besides, they have also grown more demanding than any other time before. This trend has not spared the automotive industry. This means that every phase of the autom...
Customer image research
Client importance and customer image in this study also lie higher than the scale midpoint (p<0.001) with mean 4.12 and 3.87 respectively.
Marketing metrics examples
Driver Trett uses a variety of marketing metrics examples. There is a problem with measuring the marketing performance.
Measuring marketing effectiveness
To be effective in marketing is a fundamental interest for every company as it ensures business sustainability and competitiveness.
How to measure brand equity
Using the financial stream to measure brand equity pays more attention to objective and less to subjective measures.
Luxury car industry marketing
The aim of this car industry marketing research study is to identify the impact digital marketing mix on the economy of Qatar.
Luxury car market share research
Luxury car market definition includes high awareness of the brand, great brand identity, high exclusivity of the product.