Branding

Like many other business terms, brand equity is a common phrase, although many of the users of it do not fully grasp the concept of brand equity. Brand equity can simply define as the sum total of the brand value determined by the marketplace. Br...

Future city branding examples research revealed a situation where respondents ranked a city highly based on a perception of a brand. Based on such ranking, the positive respondents ranking a city also express high likelihood that they visit the ci...

The perceived influence of a city to the world determines its reputations beyond the capacity of their assets or even overall achievements. Although Germany has had a prolonged perception of leadership in Europe, German has been overpowered by US ...

The development of new cities anticipates resolving various challenges including pressure posed by population increases. Essentially, the development of new cities is also a product of demand for reducing large cities and enhancing economic develo...

In the case of Virginia, Main Street program has also been one of the pronounced developments that have seen a great stride in the advancements of city life management across multiple cities including the city of Nevada. Virginia introduced the Vi...

Product benefit describes what the customer is likely to experience upon purchasing, they are the features the products would have in use.

The ad represents a beautiful and straightforward image of the Audi car. The Audi advertisement utilizes the logos, pathos and ethos.

This research papers on brand equity highlight that the utilization of e-WOM is the fundamental quality of the interpersonal organizations.

Along this brand equity market research, it is expressed that consumer will buy branded products at the superior expenses.

In the brand equity study, perceived quality can be characterized as the entire consumers observation.